Posted by admin
May 16th, 2012
Every business needs to address two questions on their website in a compelling manner, if they are to successfully generate leads and maximize sales.
What Are the Pain Points of My Target Customers?
Why I am the Ideal Company For You to Do Business With?
Yet many small business websites fall short of addressing these two very important questions and instead focus on the service they provide rather than the value and the benefits they offer.
Focusing your website content on the service you ...
Posted by admin
May 1st, 2012
Are you frustrated by the fact that your website is getting traffic but conversions are low? If so, there are a few key steps that you can take to improve your conversion rate.
Cross Check Your Ideal Clients to Your Current & Past Web Visitors – Naturally conversions will be low if your website traffic is not your ideal target market. If this is the case, then you need to take another look at where your traffic is coming from and whether ...
Posted by admin
April 30th, 2012
Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine.
In any event, since they are based in the Berkshires, and it’s now winter, I am hardly excited to visit, but the beauty displayed in the catalog seems to be an ideal spring getaway, so I wanted to make sure I stay updated.
My first thought was to follow them on Twitter ...
Posted by admin
January 5th, 2012
Being focused, committed and determined are traits that have helped you start your own business all by yourself!
The problem is that it is really hard to make that shift to going from solo to team.You are used to being a diyer, and then there is the money...
We can learn a lot from nature. Like the daffodil in this photo. You are in the center but you would not be radiantly whole without your six petals.
1. Bookkeeper. The very first person ...
Posted by admin
Since my businesses are primarily online publishing businesses, we focus 90% of our marketing efforts online. We create awareness through content marketing, social media and search engine optimization. We do a little through advertising — mainly retargeting ads that remind those who’ve already visited the sites to come back and visit (they see our ads when they leave and visit other sites, and it serves as a reminder).
We also create awareness through outbound linking. If you want to get the ...
Posted by admin
January 4th, 2012
Captivate Designs, founded by Nicole McCullum, recently launched a New Coaching Website Design for Master Your Mental Game, founded by Karen Fanjoy. Karen helps athletes in different sports overcome performance anxiety and reach their full potential by Mastering their Mental Game through her coaching.
The new design helps Karen brand her business in a consistent way so that she is able to build trust and establish credibility as an experienced professional with proven results. In addition, it focuses on converting more ...
Posted by admin
Pay attention to what you just did! No really, did you just type this phrase into a search engine “how do I get people to my website”? Most likely you did.
Are you looking for a solution to a challenge that you are facing and you turned to the internet for the answer?
Guess what? Your target customers are doing the same thing, turning to the internet to find the answer to the challenges that they are facing that you can help ...
Posted by admin
January 3rd, 2012
I would like to take this opportunity to wish everyone a happy, healthy and prosperous New Year. 2011 was tough on a lot of businesses and others faired very well. Personally, I found it a bit challenging and as a result I had to put a lot more energy than ever before to reach our goals and I am grateful for all that we have accomplished in 2011 including surpassing of 2010 sales goals by 11%.
At the start of the ...
Posted by admin
October 11th, 2011
As you embark on a website redesign, one way to improve your website conversion is to ensure that your website content sells!!! Below are five tips for creating website content that will increase your website conversions, leads and sales.
o Connect with Compelling Content. One of the top ways to capture the attention of your website visitors is to use attention grabbing headlines that address the problems they are facing, integrates your positioning and your unique value proposition or solution(s).
o ...
Posted by admin
October 10th, 2011
Thinking about redesigning your website? Follow these five steps to develop a successful online marketing strategy.
1. Define your market – Your market is the specific people you intend to serve. For example, you are a remodeler, targeting married couples, who own homes valued at $250,000 or more, within a specific geographic area.
2. Develop your marketing message – Your marketing message has to show your customers that you understand their problems and you have a solution. For example, as a web ...
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