Are Social Networking Sites More Effective Than Newsletters and RSS Feeds?

Posted by admin January 23rd, 2012
Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine. In any event, since they are based in the Berkshires, and it’s now winter, I am hardly excited to visit, but the beauty displayed in the catalog seems to be an ideal spring getaway, so I wanted to make sure I stay updated. My first thought was to follow them on Twitter ...

Six Ways to Build Your Team…

Posted by admin January 5th, 2012
Being focused, committed and determined are traits that have helped you start your own business     all by yourself! The problem is that it is really hard to make that shift to going from solo to team.You are used to being a diyer, and then there is the money... We can learn a lot from nature. Like the daffodil in this photo. You are in the center but you would not be radiantly whole without your six petals.  1. Bookkeeper. The very first person ...

Great Tips by Anita Campbell of Small Biz Trends on How to Raise awareness for your business.

Posted by admin
Since my businesses are primarily online publishing businesses, we focus 90% of our marketing efforts online.  We create awareness through content marketing, social media and search engine optimization.  We do a little through advertising — mainly retargeting ads that remind those who’ve already visited the sites to come back and visit (they see our ads when they leave and visit other sites, and it serves as a reminder). We also create awareness through outbound linking. If you want to get the ...

Captivate Designs Coaching Website for Canada Based Performance Coach

Posted by admin January 4th, 2012
Captivate Designs, founded by Nicole McCullum, recently launched a New Coaching Website Design for Master Your Mental Game, founded by Karen Fanjoy. Karen helps athletes in different sports overcome performance anxiety and reach their full potential by Mastering their Mental Game through her coaching.   The new design helps Karen brand her business in a consistent way so that she is able to build trust and establish credibility as an experienced professional with proven results. In addition, it focuses on converting more ...

How do I get people to my website?

Posted by admin
Pay attention to what you just did! No really, did you just type this phrase into a search engine “how do I get people to my website”? Most likely you did. Are you looking for a solution to a challenge that you are facing and you turned to the internet for the answer? Guess what? Your target customers are doing the same thing, turning to the internet to find the answer to the challenges that they are facing that you can help ...

Happy New Year to You!

Posted by admin January 3rd, 2012
I would like to take this opportunity to wish everyone a happy, healthy and prosperous New Year.  2011 was tough on a lot of businesses and others faired very well. Personally, I found it a bit challenging and as a result I had to put a lot more energy than ever before to reach our goals and I am grateful for all that we have accomplished in 2011 including surpassing of 2010 sales goals by 11%. At the start of the ...

Website Redesign – 5 Tips For Increasing Website Conversions with Content That Sells

Posted by admin October 11th, 2011
As you embark on a website redesign, one way to improve your website conversion is to ensure that your website content sells!!!  Below are five tips for creating website content that will increase your website conversions, leads and sales. o   Connect with Compelling Content. One of the top ways to capture the attention of your website visitors is to use attention grabbing headlines that address the problems they are facing, integrates your positioning and your unique value proposition or solution(s). o   ...

Website Redesign – How to Develop an Online Marketing Strategy?

Posted by admin October 10th, 2011
Thinking about redesigning your website? Follow these five steps to develop a successful online marketing strategy. 1.       Define your market – Your market is the specific people you intend to serve. For example, you are a remodeler, targeting married couples, who own homes valued at $250,000 or more, within a specific geographic area. 2.       Develop your marketing message – Your marketing message has to show your customers that you understand their problems and you have a solution. For example, as a web ...

How to Get Clients from Your Website?

Posted by admin July 19th, 2011
Building an effective website may seem like an easy task. However, once you launch your website and you are unable to get clients from it , you will find yourself become increasingly frustrated. That is because; a website is more than a pretty design. There are many factors to consider when building an effective website that will help you to get clients from your website. In this article we will explore those factors. 1.       An effective website must first be able to ...

New York Web Design – Our Take on Google Plus.

Posted by admin July 16th, 2011
Google recently took a major step into entering the social network marketing foray by launching Google Plus (+1). Google +1 is still in its testing stages and has only been rolled out to small fraction of users and it should be the antithesis for the Facebook Like button. In order to use +1, users will have to create a Google profile in order to +1 any content or website that one comes across in Google Search or Adwords results, once that user ...