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In a recent survey of 300 small businesses, conducted by RingCentral, a leading provider of cloud computing based phone systems “small businesses love the cloud”. The survey findings were as follows: 57% of business owners reply on cloud services to power more than half of their business. 64% of business owners feel they could manage [...]
Every business needs to address two questions on their website in a compelling manner, if they are to successfully generate leads and maximize sales. What Are the Pain Points of My Target Customers? Why I am the Ideal Company For You to Do Business With? Yet many small business websites fall short of addressing these [...]
Are you frustrated by the fact that your website is getting traffic but conversions are low? If so, there are a few key steps that you can take to improve your conversion rate. Cross Check Your Ideal Clients to Your Current & Past Web Visitors – Naturally conversions will be low if your website traffic is [...]
Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine. In any event, since they are based in the Berkshires, and it’s now winter, I am hardly excited to visit, but the beauty displayed in [...]
Being focused, committed and determined are traits that have helped you start your own business all by yourself! The problem is that it is really hard to make that shift to going from solo to team.You are used to being a diyer, and then there is the money… We can learn a lot from nature. [...]
Since my businesses are primarily online publishing businesses, we focus 90% of our marketing efforts online. We create awareness through content marketing, social media and search engine optimization. We do a little through advertising — mainly retargeting ads that remind those who’ve already visited the sites to come back and visit (they see our ads [...]
Captivate Designs, founded by Nicole McCullum, recently launched a New Coaching Website Design for Master Your Mental Game, founded by Karen Fanjoy. Karen helps athletes in different sports overcome performance anxiety and reach their full potential by Mastering their Mental Game through her coaching. The new design helps Karen brand her business in a [...]
Pay attention to what you just did! No really, did you just type this phrase into a search engine “how do I get people to my website”? Most likely you did. Are you looking for a solution to a challenge that you are facing and you turned to the internet for the answer? Guess what? [...]
I would like to take this opportunity to wish everyone a happy, healthy and prosperous New Year. 2011 was tough on a lot of businesses and others faired very well. Personally, I found it a bit challenging and as a result I had to put a lot more energy than ever before to reach our [...]
As you embark on a website redesign, one way to improve your website conversion is to ensure that your website content sells!!! Below are five tips for creating website content that will increase your website conversions, leads and sales. o Connect with Compelling Content. One of the top ways to capture the attention of your [...]
