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There’s no place like Home. Make sure your “home” buttons and links are easily visible to your customers. Usual home links can be found at the top and the footer. Also have your company logo and name clickable to lead back to home. Customers who are deep into your site appreciate having the “Home” button [...]
There are some things that most people expect to be at the left top side of the page: The company logo is one of them. They also expect that when the logo is clicked on, it links back to the homepage, so ensure that this detail is taken care of prior to launching your website. [...]
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to their business is cute, but it throws people off who expect the search button to [...]
Have your design consistent with the look and feel of your industry. An inconsistent design may cause mistrust from customers, turning them away to look for a more seemingly reliable company. If your company services kids, then your design can be playful or whimsical. If it service women, make it elegant, classy or shabby chic [...]
Everyone loves a good deal and as a small business owner and consumer, it important that you become aware of the new phenomenon that’s taking place. It’s Risk FREE Advertising. The new phenomenon is taking place in the local deals space. It’s really simple and really genius if you think about it. Websites such as [...]
Many business owners think that when it comes to internet marketing, you have to pay to capitalized on the phenomenon of being in front of businesses that are actively searching for your business at a time when they need it. However, there are a lot of free ways to drive qualified, highly targeted traffic to [...]
Since I run a web base business, it’s natural that I search online for everything I need from a plumber, to shopping for clothes, to ordering gifts for baby showers, party planning supplies, to pest control in my area. I always come across websites that have great offers or would be a great resource for [...]
There are two parts to search engine optimization, on site optimization, which incorporates the keywords that you would like to get found online for in key places throughout your website. This also helps you get rank for your keywords in search engines, depending on how competitive your keywords are, on site optimization may just be [...]
Do you find that your website is lacking something? Do your website traffic numbers suggest that, even though potential customers are coming to your site, they are leaving just as quickly? Why? Maybe all your website needs is a little tweaking. Read on to learn about simple, but reliable, tactics to: o Generate more leads [...]
Ever wonder how other small business owners in your industry are able to get in the local or national news? Chances are they sent out a press release, hired a public relations company or submitted a pitch in response to a lead they received on www.helpareporter.com (HARO). Helpareporterout.com is a website journalists use when looking [...]
