Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine. In any event, since they are based in the Berkshires, and it’s now winter, I am hardly excited to visit, but the beauty displayed in [...]
Pay attention to what you just did! No really, did you just type this phrase into a search engine “how do I get people to my website”? Most likely you did. Are you looking for a solution to a challenge that you are facing and you turned to the internet for the answer? Guess what? [...]
As you embark on a website redesign, one way to improve your website conversion is to ensure that your website content sells!!! Below are five tips for creating website content that will increase your website conversions, leads and sales. o Connect with Compelling Content. One of the top ways to capture the attention of your [...]
Thinking about redesigning your website? Follow these five steps to develop a successful online marketing strategy. 1. Define your market – Your market is the specific people you intend to serve. For example, you are a remodeler, targeting married couples, who own homes valued at $250,000 or more, within a specific geographic area. 2. Develop [...]
Google recently took a major step into entering the social network marketing foray by launching Google Plus (+1). Google +1 is still in its testing stages and has only been rolled out to small fraction of users and it should be the antithesis for the Facebook Like button. In order to use +1, users will [...]
Email marketing should become an essential part of any small business marketing strategy. According to experts, only 10 percent of people that come into contact with your advertising message will make a purchase right away. The key to marketing success and higher marketing ROI, lies in your ability to build your lead generation pipeline using [...]
Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch themselves and prove that they are right for the job! Don’t let that be you! Position yourself to compete with bigger companies and get your [...]
If you have a website but you are getting little to no exposure online, there are many free ways that you can drive qualified and targeted traffic to your website. For the purpose of this article we will discuss five. Article Marketing – Using frequently searched long tail keywords, I create articles that are highly [...]
In order to successfully market a business online and generate qualified leads and sales, a small business owner is faced with two challenges: first, getting found online by people who are interested in the products and/or services they sell; and, secondly, converting website visitors into leads or sales. The purpose of this article is to [...]
Are You Well Positioned to Compete Against Your Larger Competitors? Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch themselves and prove that they are right for the job! Don’t let that be you! [...]