Building an effective website may seem like an easy task. However, once you launch your website and you are unable to get clients from it , you will find yourself become increasingly frustrated. That is because; a website is more than a pretty design. There are many factors to consider when building an effective website [...]
Google recently took a major step into entering the social network marketing foray by launching Google Plus (+1). Google +1 is still in its testing stages and has only been rolled out to small fraction of users and it should be the antithesis for the Facebook Like button. In order to use +1, users will [...]
Email marketing should become an essential part of any small business marketing strategy. According to experts, only 10 percent of people that come into contact with your advertising message will make a purchase right away. The key to marketing success and higher marketing ROI, lies in your ability to build your lead generation pipeline using [...]
Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch themselves and prove that they are right for the job! Don’t let that be you! Position yourself to compete with bigger companies and get your [...]
If you have a website but you are getting little to no exposure online, there are many free ways that you can drive qualified and targeted traffic to your website. For the purpose of this article we will discuss five. Article Marketing – Using frequently searched long tail keywords, I create articles that are highly [...]
In order to successfully market a business online and generate qualified leads and sales, a small business owner is faced with two challenges: first, getting found online by people who are interested in the products and/or services they sell; and, secondly, converting website visitors into leads or sales. The purpose of this article is to [...]
Are You Well Positioned to Compete Against Your Larger Competitors? Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch themselves and prove that they are right for the job! Don’t let that be you! [...]
When redisigning your website ensure that you implement an Easy Navigation Bar. People need to get to your products and/or services at the fastest time possible, so make sure your categories and services are easy to use and your subcategories precise enough for customers to easily find what they are looking for. Have friends and [...]
Are you ready to launch your website? This is one of the most important features that you have to make sure your site has. Banner with Logo. We hope your banner is distinct and the company name is visible so that customers can easily remember where to return next time. Ensure that your banner is [...]
One of the most important things that you should pay attention to when launching a new website is to ensure that you install analytics tracking into each of your website pages. For the purpose of this article, I would like to discuss Google Analytics because it is Free and I personally use it for all [...]