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If you have a website or you’re considering getting one, the secret to acquiring more customers online is ensuring that you add all the right ingredients. Take a look at the list below and see which key ingredient is missing! Then if you want to get new clients from your website, start taking action! 1. [...]
My company Captivate Designs is in its fifth year of business and I have consistently experienced double digit growth for each year I have been in business. I started this business while working another job and within three months of leaving, I was able to double the salary my old job was paying me. I [...]
There is no doubt that small businesses are hurting in this economy, but some are succeeding and growing as well. I speak to over one hundred small business owners every month. This article is especially for the ones who tell me, that they cannot afford to invest in a website or marketing. I want to [...]
If you have a website, chances are your goal is to use it to generate more business. One of the most effective and affordable ways to do so is to market your business via search engines using search engine optimization (SEO). SEO is a technique used by webmasters to get top placement on Google and [...]
Perhaps I sound like a broken record, but it’s because it really works. Your website is a marketing tool that is built to work in unison with your other marketing efforts. Building a website alone won’t bring you results. But by performing the following steps, you can use your website to get at least one [...]
If you own a website, you have probably heard about Sitemaps. Typically, Sitemaps were used mainly to direct your human visitors to the pages of your website and were typically formatted in html. Today, Sitemaps are used to get search engines such as Google, Yahoo and Bing to crawl your website better to ensure that [...]
The internet offers the opportunity for small businesses to level the playing field with bigger competitors, but yet many small business owners fail to take advantage of this opportunity by not paying attention to their image and branding. Perception is everything! For example, I have a client who is a local plumber that we recently [...]
Getting a website design is not about you. It’s about your website visitors, and what you can do to make it easy for them to do business with you. When a visitor gets to your website, if they are not happy with what they are seeing or experiencing, they will simply abandon your website and [...]
Driving qualified traffic to your website is only piece of the internet marketing puzzle. Your website must be setup to get your visitors to take action. An effective website design fuses creative graphics with technology and strategic placement of your call to actions to communicate with your visitors. One way to entice your website visitors [...]
Naturally, as the owner of a business website, your first instinct is to drive traffic to your website after your website design or website redesign. But when you have successfully driven qualified traffic to your website and those visitors don’t covert into leads or customers, it’s simply wasted effort, time, money disappointment and doubt. Often [...]
