Posted by admin
July 15th, 2011
Email marketing should become an essential part of any small business marketing strategy. According to experts, only 10 percent of people that come into contact with your advertising message will make a purchase right away. The key to marketing success and higher marketing ROI, lies in your ability to build your lead generation pipeline using your website as a funnel and convert those leads into paying customers over a period of time. For the small business owner, this is where ...
Posted by admin
July 14th, 2011
Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch themselves and prove that they are right for the job!
Don’t let that be you!
Position yourself to compete with bigger companies and get your foot in the door by looking the part! The great thing about the internet is that it helps level the playing feel for small businesses against its ...
Posted by admin
July 13th, 2011
If you have a website but you are getting little to no exposure online, there are many free ways that you can drive qualified and targeted traffic to your website. For the purpose of this article we will discuss five.
Article Marketing – Using frequently searched long tail keywords, I create articles that are highly optimized with these keywords. I then submit the article to article directories. In turn these articles are indexed by the search engines and are likely to ...
Posted by admin
July 12th, 2011
In order to successfully market a business online and generate qualified leads and sales, a small business owner is faced with two challenges: first, getting found online by people who are interested in the products and/or services they sell; and, secondly, converting website visitors into leads or sales.
The purpose of this article is to shed light on the latter. Very often, webmasters and small business owners are concerned with getting found and driving more traffic, but if attention is paid ...
Posted by admin
Are You Well Positioned to Compete Against Your Larger Competitors?
Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch themselves and prove that they are right for the job!
Don’t let that be you!
Position yourself to compete with bigger companies and get your foot in the door by looking the part! The great thing about the internet is that it helps ...
Posted by admin
When redisigning your website ensure that you implement an Easy Navigation Bar. People need to get to your products and/or services at the fastest time possible, so make sure your categories and services are easy to use and your subcategories precise enough for customers to easily find what they are looking for. Have friends and family test your navigation before launch to get a feel of how user-friendly it is. It's a great idea to have visitors at a few ...
Posted by admin
July 11th, 2011
Are you ready to launch your website? This is one of the most important features that you have to make sure your site has.
Banner with Logo. We hope your banner is distinct and the company name is visible so that customers can easily remember where to return next time. Ensure that your banner is not too big or too flashy, as customers tend to shut out the presence of the banner (banner blindness). You may also ...
Posted by admin
One of the most important things that you should pay attention to when launching a new website is to ensure that you install analytics tracking into each of your website pages. For the purpose of this article, I would like to discuss Google Analytics because it is Free and I personally use it for all of my websites as well as my clients’ websites.
Google Analytics, provide you with the opportunity to measure and track your website performance so that ...
Posted by admin
Alas, you have determined that your existing website is just not working for your business and you need a web redesign. Implementing a web redesign action plan will help you to ensure that you are able to accomplish the website that you envision by implementing the right strategy and tactics to bring you the results you are seeking, as well as save you valuable time and money.
To make the process smooth and efficient, I would like to share with you ...
Posted by admin
July 7th, 2011
If you are serious about growing your business employing a successful internet marketing strategy is the key. Making sure that you have a solid web presence that is consistent with your marketing message, market collateral and ongoing promotions and advertising is paramount because, your website will be the driving force behind how well your advertising and promotion converts your target customers. In most instances, whether you run tv ads, print ads, display ads, attend trade shows, or rely ...
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