Posted by admin
October 10th, 2011
Thinking about redesigning your website? Follow these five steps to develop a successful online marketing strategy.
1. Define your market – Your market is the specific people you intend to serve. For example, you are a remodeler, targeting married couples, who own homes valued at $250,000 or more, within a specific geographic area.
2. Develop your marketing message – Your marketing message has to show your customers that you understand their problems and you have a solution. For example, as a web ...
Posted by admin
July 19th, 2011
Building an effective website may seem like an easy task. However, once you launch your website and you are unable to get clients from it , you will find yourself become increasingly frustrated. That is because; a website is more than a pretty design. There are many factors to consider when building an effective website that will help you to get clients from your website.
In this article we will explore those factors.
1. An effective website must first be able to ...
Posted by admin
July 16th, 2011
Google recently took a major step into entering the social network marketing foray by launching Google Plus (+1).
Google +1 is still in its testing stages and has only been rolled out to small fraction of users and it should be the antithesis for the Facebook Like button.
In order to use +1, users will have to create a Google profile in order to +1 any content or website that one comes across in Google Search or Adwords results, once that user ...
Posted by admin
July 15th, 2011
Email marketing should become an essential part of any small business marketing strategy. According to experts, only 10 percent of people that come into contact with your advertising message will make a purchase right away. The key to marketing success and higher marketing ROI, lies in your ability to build your lead generation pipeline using your website as a funnel and convert those leads into paying customers over a period of time. For the small business owner, this is where ...
Posted by admin
July 14th, 2011
Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch themselves and prove that they are right for the job!
Don’t let that be you!
Position yourself to compete with bigger companies and get your foot in the door by looking the part! The great thing about the internet is that it helps level the playing feel for small businesses against its ...
Posted by admin
July 13th, 2011
If you have a website but you are getting little to no exposure online, there are many free ways that you can drive qualified and targeted traffic to your website. For the purpose of this article we will discuss five.
Article Marketing – Using frequently searched long tail keywords, I create articles that are highly optimized with these keywords. I then submit the article to article directories. In turn these articles are indexed by the search engines and are likely to ...
Posted by admin
July 12th, 2011
In order to successfully market a business online and generate qualified leads and sales, a small business owner is faced with two challenges: first, getting found online by people who are interested in the products and/or services they sell; and, secondly, converting website visitors into leads or sales.
The purpose of this article is to shed light on the latter. Very often, webmasters and small business owners are concerned with getting found and driving more traffic, but if attention is paid ...
Posted by admin
Are You Well Positioned to Compete Against Your Larger Competitors?
Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch themselves and prove that they are right for the job!
Don’t let that be you!
Position yourself to compete with bigger companies and get your foot in the door by looking the part! The great thing about the internet is that it helps ...
Posted by admin
When redisigning your website ensure that you implement an Easy Navigation Bar. People need to get to your products and/or services at the fastest time possible, so make sure your categories and services are easy to use and your subcategories precise enough for customers to easily find what they are looking for. Have friends and family test your navigation before launch to get a feel of how user-friendly it is. It's a great idea to have visitors at a few ...
Posted by admin
July 11th, 2011
Are you ready to launch your website? This is one of the most important features that you have to make sure your site has.
Banner with Logo. We hope your banner is distinct and the company name is visible so that customers can easily remember where to return next time. Ensure that your banner is not too big or too flashy, as customers tend to shut out the presence of the banner (banner blindness). You may also ...
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