Posted by admin
May 23rd, 2011
There’s no place like Home. Make sure your “home” buttons and links are easily visible to your customers. Usual home links can be found at the top and the footer. Also have your company logo and name clickable to lead back to home. Customers who are deep into your site appreciate having the “Home” button to run to. This also implies the customer wants to stay on your site longer and look around more. So have those home links ready ...
Posted by admin
May 22nd, 2011
There are some things that most people expect to be at the left top side of the page: The company logo is one of them. They also expect that when the logo is clicked on, it links back to the homepage, so ensure that this detail is taken care of prior to launching your website. If you have already launched your website, fixing is a great idea, it could be a usability issue that is turning visitors away, especially if ...
Posted by admin
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to their business is cute, but it throws people off who expect the search button to indicate the word “Search”. Of course, also ensure that your search filters are working properly. It also turns off customers if your left-hand search box ...
Posted by admin
Have your design consistent with the look and feel of your industry. An inconsistent design may cause mistrust from customers, turning them away to look for a more seemingly reliable company. If your company services kids, then your design can be playful or whimsical. If it service women, make it elegant, classy or shabby chic (still depending on the specific personality of your women audience). If you are in the B2B, financial, medical or military industry, best stick to classic, ...
Posted by admin
May 20th, 2011
Everyone loves a good deal and as a small business owner and consumer, it important that you become aware of the new phenomenon that’s taking place. It’s Risk FREE Advertising.
The new phenomenon is taking place in the local deals space. It’s really simple and really genius if you think about it. Websites such as www.livingsocial.com and www.groupon.com the two biggest players right now, offer local businesses to get in front of consumer in their local market, RISK FREE.
How it Works.
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Posted by admin
Many business owners think that when it comes to internet marketing, you have to pay to capitalized on the phenomenon of being in front of businesses that are actively searching for your business at a time when they need it. However, there are a lot of free ways to drive qualified, highly targeted traffic to your website for free, that can help you generate leads and acquire new customers.
Google Places is just one of those free options that will bring ...
Posted by admin
Since I run a web base business, it’s natural that I search online for everything I need from a plumber, to shopping for clothes, to ordering gifts for baby showers, party planning supplies, to pest control in my area.
I always come across websites that have great offers or would be a great resource for my friends and relatives and the first thing I do is either search to see if the website has a Twitter or Facebook button so I ...
Posted by admin
There are two parts to search engine optimization, on site optimization, which incorporates the keywords that you would like to get found online for in key places throughout your website. This also helps you get rank for your keywords in search engines, depending on how competitive your keywords are, on site optimization may just be enough to get you a first page placement.
The second part, to helping you get a first page ranking is off page optimization which includes building ...
Posted by admin
Do you find that your website is lacking something? Do your website traffic numbers suggest that, even though potential customers are coming to your site, they are leaving just as quickly?
Why? Maybe all your website needs is a little tweaking. Read on to learn about simple, but reliable, tactics to:
o Generate more leads and sales;
o Increase your return on investment;
o Reduce your advertising cost; and
o Increase the credibility of your business image.
By implementing any of these five proven best practices ...
Posted by admin
March 29th, 2011
Ever wonder how other small business owners in your industry are able to get in the local or national news? Chances are they sent out a press release, hired a public relations company or submitted a pitch in response to a lead they received on www.helpareporter.com (HARO).
Helpareporterout.com is a website journalists use when looking for a news source relating to a particular topic. The website publishes journalists’ requests for sources to its subscribers twice a day. Best of all, it ...
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