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The competitive landscape for business is changing and the internet is becoming a bigger part of that change every day. Now more than ever, with a little time and commitment businesses can use the internet to acquire new customers at a fraction of what they would normally spend on advertising. Having an effective website is [...]
Research shows people expect shopping cart links to be at the upper right side of the page, so make sure it’s there. Let them have easy access to check all the products they want to buy from you. Also, use standard icons for shopping carts so customers can identify them easily. The more familiar people [...]
The internet has made it easier than ever for new customers to find you, but search engine optimization has made it incredibly easier for you to acquire customers and compete on the same level as larger competitors. All you have to do is SHOW UP! I am always amazed, when a boutique company like mine, [...]
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to their business is cute, but it throws people off who expect the search button to [...]
How can a website impact your business? In most cases a website is one of the first interactions a prospect will have with your business. Nowadays, prospects ask for your website address, more than they ask for your business cards. If you’re not online, you’re not in business period. The real question is, whether any [...]
Driving qualified traffic to your website is only piece of the internet marketing puzzle. Your website must be setup to get your visitors to take action. An effective website design fuses creative graphics with technology and strategic placement of your call to actions to communicate with your visitors. One way to entice your website visitors [...]
