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Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine. In any event, since they are based in the Berkshires, and it’s now winter, I am hardly excited to visit, but the beauty displayed in [...]
Since my businesses are primarily online publishing businesses, we focus 90% of our marketing efforts online. We create awareness through content marketing, social media and search engine optimization. We do a little through advertising — mainly retargeting ads that remind those who’ve already visited the sites to come back and visit (they see our ads [...]
As you embark on a website redesign, one way to improve your website conversion is to ensure that your website content sells!!! Below are five tips for creating website content that will increase your website conversions, leads and sales. o Connect with Compelling Content. One of the top ways to capture the attention of your [...]
Thinking about redesigning your website? Follow these five steps to develop a successful online marketing strategy. 1. Define your market – Your market is the specific people you intend to serve. For example, you are a remodeler, targeting married couples, who own homes valued at $250,000 or more, within a specific geographic area. 2. Develop [...]
Google recently took a major step into entering the social network marketing foray by launching Google Plus (+1). Google +1 is still in its testing stages and has only been rolled out to small fraction of users and it should be the antithesis for the Facebook Like button. In order to use +1, users will [...]
When considering redesigning your website it is important that you look for key characteristics in your website redesign company that will help you design and launch a new website that helps you achieve your goals, now that you have had the opportunity to evaluate the performance of your existing website. You should have a good [...]
Visitors to your website are there because they are interested in your products and/or services and they are ready to buy. Yet most small businesses struggle with getting sales via their website because too much focus is placed on driving traffic to the website and not enough focus is placed on getting visitors to convert [...]
Research shows people expect shopping cart links to be at the upper right side of the page, so make sure it’s there. Let them have easy access to check all the products they want to buy from you. Also, use standard icons for shopping carts so customers can identify them easily. The more familiar people [...]
The internet has made it easier than ever for new customers to find you, but search engine optimization has made it incredibly easier for you to acquire customers and compete on the same level as larger competitors. All you have to do is SHOW UP! I am always amazed, when a boutique company like mine, [...]
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to their business is cute, but it throws people off who expect the search button to [...]
