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In order to successfully market a business online and generate qualified leads and sales, a small business owner is faced with two challenges: first, getting found online by people who are interested in the products and/or services they sell; and, secondly, converting website visitors into leads or sales. The purpose of this article is to [...]
Most business owners understand the value of a website, but it is also important for them to understand that not all websites are the same and not all websites are created equal. In order to get the results you are seeking from your website, it’s important for it to be as effective as it can [...]
Naturally, as the owner of a business website, your first instinct is to drive traffic to your website after your website design or website redesign. But when you have successfully driven qualified traffic to your website and those visitors don’t covert into leads or customers, it’s simply wasted effort, time, money disappointment and doubt. Often [...]
