Four steps getting a website for your business. 1. Identify the goal for your website. Is it to sell a product or service? Is it to provide information to customers and prospects? Is it to support an advertising campaign? Is it so that you can get new business through internet marketing. The goals for getting [...]
Search engine optimization is not rocket science, the truth is, you can do it, the problem is, it is very time consuming. You have to do the legwork and then you have to do the maintenance to ensure that you get the coveted first page ranking. Below is a list of the steps involved in [...]
Put Your Marketing In Action These days relying on referrals alone is a bad idea. To sustain and grow your business you need to find a way to reach your target customers. Luckily, there is internet marketing. A great an affordable way to Reach prospects who are searching for your services at the exact time [...]
Research shows people expect shopping cart links to be at the upper right side of the page, so make sure it’s there. Let them have easy access to check all the products they want to buy from you. Also, use standard icons for shopping carts so customers can identify them easily. The more familiar people [...]
The internet has made it easier than ever for new customers to find you, but search engine optimization has made it incredibly easier for you to acquire customers and compete on the same level as larger competitors. All you have to do is SHOW UP! I am always amazed, when a boutique company like mine, [...]
There’s no place like Home. Make sure your “home” buttons and links are easily visible to your customers. Usual home links can be found at the top and the footer. Also have your company logo and name clickable to lead back to home. Customers who are deep into your site appreciate having the “Home” button [...]
There are some things that most people expect to be at the left top side of the page: The company logo is one of them. They also expect that when the logo is clicked on, it links back to the homepage, so ensure that this detail is taken care of prior to launching your website. [...]
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to their business is cute, but it throws people off who expect the search button to [...]
Many business owners think that when it comes to internet marketing, you have to pay to capitalized on the phenomenon of being in front of businesses that are actively searching for your business at a time when they need it. However, there are a lot of free ways to drive qualified, highly targeted traffic to [...]
The Internet has become more and more mainstream for business owners and most now take for granted that their companies must have an online presence. Some businesses have websites just to say that they have one, while others recognize the important role a website plays in their overall marketing strategy. Whatever your reason, you should [...]