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Every business needs to address two questions on their website in a compelling manner, if they are to successfully generate leads and maximize sales. What Are the Pain Points of My Target Customers? Why I am the Ideal Company For You to Do Business With? Yet many small business websites fall short of addressing these [...]
Captivate Designs, founded by Nicole McCullum, recently launched a New Coaching Website Design for Master Your Mental Game, founded by Karen Fanjoy. Karen helps athletes in different sports overcome performance anxiety and reach their full potential by Mastering their Mental Game through her coaching. The new design helps Karen brand her business in a [...]
Building an effective website may seem like an easy task. However, once you launch your website and you are unable to get clients from it , you will find yourself become increasingly frustrated. That is because; a website is more than a pretty design. There are many factors to consider when building an effective website [...]
Email marketing should become an essential part of any small business marketing strategy. According to experts, only 10 percent of people that come into contact with your advertising message will make a purchase right away. The key to marketing success and higher marketing ROI, lies in your ability to build your lead generation pipeline using [...]
Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch themselves and prove that they are right for the job! Don’t let that be you! Position yourself to compete with bigger companies and get your [...]
If you have a website but you are getting little to no exposure online, there are many free ways that you can drive qualified and targeted traffic to your website. For the purpose of this article we will discuss five. Article Marketing – Using frequently searched long tail keywords, I create articles that are highly [...]
One of the most important things that you should pay attention to when launching a new website is to ensure that you install analytics tracking into each of your website pages. For the purpose of this article, I would like to discuss Google Analytics because it is Free and I personally use it for all [...]
Alas, you have determined that your existing website is just not working for your business and you need a web redesign. Implementing a web redesign action plan will help you to ensure that you are able to accomplish the website that you envision by implementing the right strategy and tactics to bring you the results [...]
Planning your business website design ahead will help you to clearly define both your long term and short term goals by being able to provide your web designer with an action plan of what you are hoping to achieve. Whenever the word “plan” is mentioned it can often intimidate some people which often leads to [...]
Embarking on a website design for your business is often very challenging for small business owners who are not technically savvy, but selecting the right website design company, can make a huge difference and make the process go smoothly and help you achieve your desired outcome. There are a lot of web design companies and [...]
