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The first job is to speak directly to your audience, and the second job is to speak to the search engines. Doing both of these jobs will maximize your website's potential. Your website will be more search engine friendly, and...
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Here's an overview of how search engines work. We will focus on Google, the most dominant search engine. Google receives approximately 70% of all searches. Google generally displays three types of search results when a user goes to Google and...
Yes, that’s right – it is possible to acquire new customers through your website absolutely free! Stick with me and I’ll tell you how.But first I’d like to share a story with you and I invite you to think about...
In business perception is everything. How prospects perceive you and your business often times is the determining factor in whether they choose you over the competition. As they say, “a picture is worth a million words”, and with the web...
Many business owners are very often left wondering, why their websites are not working for them, why it isn’t delivering the results that they want. Well, one of the reasons may very well be that you’re not giving your visitors...
There’s a reason, savvy marketers stress the need to identify your target market, it helps you to increase your return on investment, by customizing your message to your target market rather than trying to use one message to reach all...
The Internet has become more and more mainstream for business owners and most now take for granted that their companies must have an online presence. Some businesses have websites just to say that they have one, while others recognize the...