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As someone whoās worked with small business websites for over 16 years, Iāve seen all types of mistakes. But thereās one that still surprises meābecause itās so simple to avoid, yet so costly when overlooked. Let me share a quick story. Recently, I visited a travel companyās website to inquire about their services. I had […]
Your Website Is Frustrating Mobile UsersāAnd You Don’t Even Realize It Imagine this: A potential customer visits your website from their phone. Theyāre ready to book a service, call your business, or make a purchaseābut instead, they find themselves pinching, zooming, and tapping furiously, trying to navigate your site. ā The buttons are too small.ā […]
Do you find it challenging to get traffic to your website? Do you want to get found on search engines like Google by people actively searching for the products and services you offer? You might have excellent products and services, but potential customers are not finding you online. Your website traffic is low, and you’re […]
Many business owners dive into SEO without a clear strategy, leading to errors that hurt their search rankings and online visibility. From ignoring technical SEO elements to targeting the wrong keywords, these mistakes can prevent a website from reaching its full potential. Common SEO mistakes small business owners make when using SEO often stem from […]
For businesses, a website is one of the most powerful tools for attracting and converting new clients. But simply having a website that looks good isnāt enoughāit needs to work hard to convert visitors into customers.Ā Letās face itāyou spend a lot of time and money marketing your business and directing traffic to your website, […]
Keeping your website up-to-date isn’t just about maintaining appearancesāit’s a critical strategy for staying competitive, attracting customers, and driving growth. A stagnant website can quickly become a liability, turning potential customers away and damaging your brand’s credibility.Ā As we enter the new year, itās a great time to update your website and position your business […]
The new year is the perfect time to refocus and set your business on the path to greater success. Itās not just about resolutionsāitās about making intentional moves that position your business for growth and opportunity. Whether itās elevating your online presence, refining your marketing efforts, or addressing operational inefficiencies, the steps you take now […]
Struggling to get your phone ringing and generate leads for your business? One reason might be that your website is not properly optimized to be found on Google. Another reason could be that your website is getting traffic, but itās not designed to convert that traffic into leads. In this blog post, Iāll address the […]
Imagine your business appearing at the very top of Googleās search results, catching the eye of potential customers before any other result. Thatās the power of featured snippetsāGoogleās āposition zeroā that places your content in the spotlight and drives more traffic to your website. But what exactly are featured snippets, and how can you take […]
Increasing Domain Authority (DA) can significantly boost your websiteās visibility in search engines, helping you attract more organic traffic and potential clients and ultimately drive growth for your business. Domain Authority, originally developed by Moz, is a metric that predicts how well a website is likely to perform on search engine results pages (SERPs). Itās […]