The Captivate Blog

Proven to work, Actionable Tips on How to Grow Your Business with Digital Marketing. Gain practical insights on Website design, Search Engine Optimization, Google Ads, Email Marketing and more.

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Simple Website Updates for the New Year

January is the perfect time to do a quick website checkup. You do not need a full redesign to start the year strong. In fact, a few small updates can immediately improve trust, performance, and how your website supports your...

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Simple Website Updates for the New Year
How to Make Your Website AI-Friendly: A Practical Guide for Business Owners

How to Make Your Website AI-Friendly: A Practical Guide for Business Owners

How to Make Your Website AI-Friendly: A Practical Guide for Business Owners  AI is becoming a major part of how people look for answers, research companies, and make buying decisions.  If you’ve ever typed a question into ChatGPT, Claude, Gemini, or Perplexity, you’re not...

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The 7 Questions I’m Asking Myself as I Plan for 2026 

What do you want to achieve in 2026?  As the year comes to a close, I wanted to share the 7 questions I’ve asked myself as I map out my 2026 goals. These questions have helped me gain clarity on...

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The 7 Questions I’m Asking Myself as I Plan for 2026 
5 Steps You Can Take to Start Showing Up in ChatGPT 

5 Steps You Can Take to Start Showing Up in ChatGPT 

Imagine someone asking ChatGPT a question your business could answer — and your website being the source it pulls from.  ChatGPT and other AI tools like Gemini and Perplexity rely on web content they trust. When generating responses, these tools look for information from...

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How SEO Helps You Rank in ChatGPT and Other Generative AI Engines

Why SEO Matters More Than Ever SEO has always been a powerful tool for businesses looking to increase visibility and generate leads online. But in the age of AI, SEO has become even more important. Google still holds the majority...

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How SEO Helps You Rank in ChatGPT and Other Generative AI Engines
How to Get Your Instagram Posts, Reels & Videos to Show Up on Google 

How to Get Your Instagram Posts, Reels & Videos to Show Up on Google 

As of July 10, 2025, Instagram has begun allowing Google to index public posts from professional accounts. That means your Reels, carousels, videos, and static posts can now appear directly in Google Search—alongside websites, blogs, and YouTube videos.  This is...

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One Website Mistake to Avoid

As someone who’s worked with small business websites for over 16 years, I’ve seen all types of mistakes. But there’s one that still surprises me—because it’s so simple to avoid, yet so costly when overlooked. Let me share a quick...

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One Website Mistake to Avoid
Is Your Website Mobile Friendly?

Is Your Website Mobile Friendly?

Your Website Is Frustrating Mobile Users—And You Don't Even Realize It Imagine this: A potential customer visits your website from their phone. They’re ready to book a service, call your business, or make a purchase—but instead, they find themselves pinching,...

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How to Use Data
to Improve Your SEO Strategy

Do you find it challenging to get traffic to your website? Do you want to get found on search engines like Google by people actively searching for the products and services you offer? You might have excellent products and services,...

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How to Use Data <br>to Improve Your SEO Strategy
Common SEO Mistakes Small Business Owners Make When Using SEO As a Marketing Tactic and How to Fix Them

Common SEO Mistakes Small Business Owners Make When Using SEO As a Marketing Tactic and How to Fix Them

Many business owners dive into SEO without a clear strategy, leading to errors that hurt their search rankings and online visibility. From ignoring technical SEO elements to targeting the wrong keywords, these mistakes can prevent a website from reaching its...

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