The Captivate Blog

Proven to work, Actionable Tips on How to Grow Your Business with Digital Marketing. Gain practical insights on Website design, Search Engine Optimization, Google Ads, Email Marketing and more.

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How Local SEO Generates Leads for Service Businesses 

If you run a service-based business, you already know how important a steady flow of new leads is.  Many companies rely on referrals, repeat customers, or paid advertising to bring in new business. While those strategies can work, they often...

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How Local SEO Generates Leads for Service Businesses 
Why Your Business Isn’t Showing Up on Google (And What You Can Do About It)

Why Your Business Isn’t Showing Up on Google (And What You Can Do About It)

If you’re a service-based business owner, you’ve probably asked yourself this question:  “Why aren’t we showing up on Google?”  You know people are searching for your services. You know your competitors are getting leads online. But when you search for...

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What You Can Expect When You Implement the Rule of 7

Now that you know what the Rule of 7 is and how to implement it, you might be wondering what to expect once you put it into practice. When you start showing up consistently across multiple touchpoints, things begin to...

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What You Can Expect When You Implement the Rule of 7
How to Implement the Rule of 7 in Your Business

How to Implement the Rule of 7 in Your Business

You now know about the Rule of 7 and that people need multiple touchpoints before they feel ready to buy. But knowing the rule and actually implementing it are two very different things. This guide will show you exactly how...

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The Rule of 7 in Marketing: Why You Need to Know It

Have you ever wondered why someone: Visited your website Followed you on social media Opened your emails Even inquired once …yet never became a client? It is not always pricing. It is not always competition. And it is usually not...

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The Rule of 7 in Marketing: Why You Need to Know It
Simple Website Updates for the New Year

Simple Website Updates for the New Year

January is the perfect time to do a quick website checkup. You do not need a full redesign to start the year strong. In fact, a few small updates can immediately improve trust, performance, and how your website supports your...

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How to Make Your Website AI-Friendly: A Practical Guide for Business Owners

How to Make Your Website AI-Friendly: A Practical Guide for Business Owners  AI is becoming a major part of how people look for answers, research companies, and make buying decisions.  If you’ve ever typed a question into ChatGPT, Claude, Gemini, or Perplexity, you’re not...

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How to Make Your Website AI-Friendly: A Practical Guide for Business Owners
The 7 Questions I’m Asking Myself as I Plan for 2026 

The 7 Questions I’m Asking Myself as I Plan for 2026 

What do you want to achieve in 2026?  As the year comes to a close, I wanted to share the 7 questions I’ve asked myself as I map out my 2026 goals. These questions have helped me gain clarity on...

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5 Steps You Can Take to Start Showing Up in ChatGPT 

Imagine someone asking ChatGPT a question your business could answer — and your website being the source it pulls from.  ChatGPT and other AI tools like Gemini and Perplexity rely on web content they trust. When generating responses, these tools look for information from...

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5 Steps You Can Take to Start Showing Up in ChatGPT 
How SEO Helps You Rank in ChatGPT and Other Generative AI Engines

How SEO Helps You Rank in ChatGPT and Other Generative AI Engines

Why SEO Matters More Than Ever SEO has always been a powerful tool for businesses looking to increase visibility and generate leads online. But in the age of AI, SEO has become even more important. Google still holds the majority...

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