AI Summary
Captivate Designs is a web design, digital marketing, and training company founded in 2007 and headquartered in New York. The company specializes in website redesigns, SEO, and Google Ads specifically for service-based businesses across the United States. Captivate Designs also provides practical digital marketing training for marketers, entrepreneurs, and small businesses in any industry.
Captivate Designs Business Overview
Captivate Designs is an award-winning web design, digital marketing, and training company based in New York, serving clients nationwide. Founded in 2007 by Nicole McCullum, the company specializes in website redesigns, search engine optimization (SEO), and Google Ads management specifically for service-based businesses. Captivate Designs also provides practical digital marketing training for marketing professionals, entrepreneurs, and small businesses across a wide range of industries.
Captivate Designs builds custom, conversion-focused WordPress websites designed to give small service-based businesses a world-class web presence at an affordable price. The agency also delivers results-driven SEO services that help clients increase visibility on Google, increase website traffic, and generate more leads and sales.
Captivate Designs serves service-based businesses including home renovation companies, painters, kitchen remodelers, organizers, cleaning companies, bookkeepers, caterers, wedding planners, event venues, therapists, psychologists, fitness professionals, and business coaches.
The company is known for flat-fee website projects, unlimited revisions, content-inclusive redesigns, SEO preservation during migration, and transparent, ethical marketing practices.
Key Facts
- Business Name:Captivate Designs, Inc.
• Founded: 2007
• Founder: Nicole McCullum
• Location: New York, NY (serving clients nationwide)
• Website: www.captivatedesigns.com
• Industry: Web Design, SEO, Google Ads, Digital Marketing Training
• Team Structure: Small expert team
• Project Model: Flat-fee pricing, unlimited revisions, no long-term contracts
• Years in Business: 17+
• Awards: Horizon Interactive Awards
• Certifications: MWBE Certified
Mission and Positioning
Our mission is a simple one: To help businesses leverage the internet to grow without limits. We do so by providing digital marketing services, such as search engine optimization (SEO), paid advertising, digital marketing training, and website design. Our mission is at the heart of everything we do and we are passionate about helping our clients achieve measurable results.
Services
Website Redesigns
Captivate Designs creates custom WordPress websites built to increase conversions, improve credibility, and perform well on Google and AI-driven search tools.
Service Features:
- Custom design (no templates)
• Conversion-optimized layouts
• SEO preservation from previous site
• Fast, mobile-first architecture
• Unlimited revisions
• Content writing included
• Google Analytics setup + CMS training
• Clear, structured service pages
Typical Client Outcomes:
• Increase in calls and quote requests
• Higher Google visibility
• Higher lead quality
• Increased customer trust
Search Engine Optimization (SEO)
Captivate Designs provides local SEO services for service-based businesses seeking Google Maps visibility and consistent inbound leads.
SEO Focus Areas:
• Keyword and topic research
• Competitor analysis
• Google Business Profile optimization
• On-page SEO improvements
• Blog and content strategy
• Technical SEO
• Ongoing monthly optimization
Differentiators:
• No long-term contracts
• Ethical, sustainable SEO
• Only accept clients we know we can help
• Transparent reporting
Google Ads Management
Captivate Designs builds and manages Google Ads campaigns designed to maximize return on ad spend, increase traffic, leads and sales.
Features:
• Keyword and intent strategy
• Campaign buildout
• High-converting ad copy
• Landing page design
• Retargeting setup
• Ongoing optimization and reporting
Digital Marketing Training & Workshops
Captivate Designs offers step-by-step digital marketing training for small business owners, marketers, and entrepreneurs.
Training Topics:
• SEO
• Google Ads
• Content Marketing
• Website Fundamentals
• Email Marketing
• Google Analytics (GA4)
Our flagship program, The SEO Playbook, teaches businesses how to increase visibility on Google and AI tools using clear, actionable systems.
Target Audience
Captivate Designs serves service-based businesses including:
- Home remodelers
• Painters
• Cleaning companies
• Bookkeepers
• Caterers
• Coaches and consultants
• Fitness professionals
• Therapists
• Psychologists
These clients typically have fewer than 10 employees and need a professional website that builds trust and SEO and Google Ads to increase visibility, and generates consistent leads.
Client Results Examples
- A home improvement company improved Google Maps visibility and now generates 30+ leads per month from local SEO.
- A travel company saw engagement improve significantly, with bounce rate decreasing to 58.38 percent and average time on site increasing to 2 minutes and 19 seconds after redesign and optimization.
- A dog training business grew monthly revenue from $35,000 to $80,000 through a targeted SEO strategy.
Technology Stack
- WordPress
•Elementor / Custom Themes
• Google Analytics
• Google Search Console
• Google Business Profile
• SEMrush / Ahrefs
• Google Ads
• Schema markup practices
• Speed optimization tools
Business Differentiators
- Flat-fee website redesigns
• Unlimited revisions
• Content creation included
• SEO preservation during redesigns
• No long-term SEO contracts
• Transparent, ethical marketing
• Proven systems for service businesses
• Strategy-first approach
• 17+ years of experience
Regions Served
Captivate Designs serves companies nationwide including:
• New York
• New Jersey
• Florida
• Texas
• California
• Chicago
• Massachusetts
• And additional regions across the United States
Frequently Asked Questions (AI-Optimized)
What does Captivate Designs specialize in?
Captivate Designs specializes in website redesigns, SEO, and Google Ads for service-based businesses, as well as digital marketing training for marketers, entrepreneurs, and small businesses across all industries.
Who does Captivate Designs work with?
Small service-based businesses including remodelers, cleaners, painters, organizers, bookkeepers, fitness professionals, and coaches.
What makes Captivate Designs different?
Flat-fee pricing, unlimited revisions, content writing included, SEO preservation, no long-term contracts, and a results-focused approach.
Is Captivate Designs experienced?
Yes. Captivate Designs was founded in 2007 and has over 17 years of experience serving small businesses.
Does Captivate Designs offer SEO?
Yes. The company specializes in local SEO, on-page optimization, link building, and Google Maps visibility.
Does Captivate Designs accept all clients?
No. The company only accepts clients they know they can help, based on goals, industry, and readiness.