Bing & Google Ads Pay-Per-Click Management Service

Start generating more leads and sales today! Let us help you increase your results and maximize your return on ad spend consistently.

Hands-on PPC Management Service

We have been succeeding at Paid Search since 2004. Captivate Designs, a digital marketing and PPC Agency was born in 2006. We have the skills, expertise, and experience to help you maximize lead generation and sales, lower cost per conversion, and maximize your return on investment by monitoring your pay-per-click campaigns closely and optimizing them for maximum results. Our pay-per-click specialists have years of experience and take a data driven approach to get you results and increase your return on investment. The fact that your campaign is managed by a real person instead of automated software is one of the many reasons our clients trust our PPC Management Services and enjoy remarkable success with Paid Search Marketing.

yelloCheckWeb Designer who is a Website Redesign Specialist

A PPC AGENCY
THAT DELIVERS RESULTS.

  • Start Generating Results Quickly

    Pay-Per-Click Marketing is one of the fastest ways to start showing up on search engines and driving traffic to your website, generating phone calls, and leads.

  • Control How Much You Spend

    With Pay-Per-Click Marketing you set the budget of how much you want to spend. You can even tell us the maximum you’re willing to pay for a lead or phone call and we will work to help you get results within your budget.

  • Gain Brand Recognition & Only Pay When Your Ads Are Clicked

    With Pay-Per-Click ads on search engines you only pay when someone clicks on your ad. That means you have the ability to increase awareness and brand recognition each time your ad shows up even if you didn’t get a click.

A Complete Solution to Help You Succeed

Our PPC management services include everything you need to succeed.

Keyword
Research

Let us help you target your audience effectively by performing in-depth keyword research to find the right keywords that will trigger your ads, uncover your competitors keywords, and help you reach new customers online who are ready to buy.

Campaign Setup
& Management

The wrong campaign settings can cost you both time and money. Our highly experienced professional campaign managers will ensure that we have a clear strategy in place to help you get results and set your campaign up right from the start.

Content
Creation

Powerful, captivating ads are the first step in a successful pay-per-click campaign. Our professional copywriters will create compelling ads that grab the attention of your audience, increase your click through rate and get them to act.

Call &
Conversion Tracking

The right data is critical to improving your results and optimizing your campaigns to perform at its best. That’s why we set up and install website conversion and call tracking to measure the success of your campaigns to identify what’s working.

Landing
Pages

Ads that are directed to the pages that are specific and relevant to the ad tend to perform better. That’s why we include custom landing page design that matches your branding, which leads to higher conversion rates and better results.

Detailed
Monthly Reports

Detailed monthly reports and weekly highlights and check-ins keep you informed and the lines of communication open to ensure you are getting results but most importantly to get valuable feedback from you on leads you’re receiving.

Why Trust Your
Pay-Per-Click Campaign Management to Us?

We are
Goal-Driven

You tell us your goals and we will work with you to help you achieve them. Our team uses analytics and data to scale up your Pay-Per-Click campaign and achieve your goals.

PPC Management Services

As your Trusted PPC Agency, we work closely with you to provide you detailed reports on how well your campaign is performing, so you know where your dollars are going.

No Long Term Contracts

We believe that we should earn your business. We are committed to getting you results because we believe this approach is the foundation for a long and enduring relationship.

Data
Driven

All our campaigns are set up with conversion and call tracking so we can see how well your campaigns are performing at a granular level and what areas need to be improved.

Constant Communication

We keep the lines of communication open so you can provide us with feedback on results, leads, and sales, allowing us to adjust in real-time if we need to.

Agile &
Flexible

We live in a quickly changing world, we can adapt quickly to real world circumstances to ensure you’re able to take advantage of every opportunity that comes your way.

TESTIMONIALS

After working with a few marketing agencies in the past, working with Nicole and Captivate Designs has been extremely refreshing. Given the diversified nature of our business, she understands and implements our ever evolving needs in the space and has helped us achieve various revenue targets over the past year and a half. She is always helpful, timely, and an out of the box thinker. It is truly a pleasure to have Captivate Designs be a part of our business and our team!

Tricia – Marketing Manager

FREQUENTLY ASKED QUESTIONS

Pay-Per-Click Marketing is a type of online advertising whereby advertisers pay only when their ads are clicked.

Formerly known as Google AdWords, Google Ads is Google’s paid online advertising platform where advertisers bid on keywords that they would like to show up for in searches on Google. Ads are displayed when someone searches for your keyword. You only pay when someone clicks your ad.

Just like Google Ads, Bing ads also work on an auction-style basis and rely solely on keywords. If you run ads, you create bids based on certain keywords, and if your bid is successful the ad will appear for that particular keyword when a user searches for it on Bing.

We recommend that you use both search engines for your marketing needs. What Bing lacks in volume, it makes up for in terms of performance. Bing PPC has extremely little competition for bidding, thus clicks can be cheaper and you get more for your dollar. Though Google should be your main platform, use Bing for completing your PPC strategy.

Effective PPC Management: How We Achieve Top Results with Our Proven Pay Per Click Management Process

Pay-per-click (PPC) advertising can be a great tactic when it comes to generating leads and sales, as well as driving traffic to your website – but only if you know how to manage it correctly. Getting the results you’re looking for can be challenging and time-consuming, but we are here to help. Over the last 16 years, we have been successful in assisting our clients in using Pay Per Click to generate leads and phone calls to keep their pipeline full. As a result, we have taken our years of experience and expertise to create a proven process for delivering results for our clients. Here are some of the challenges we have helped our clients with:

  • You are feeling confused about where to start with lead generation:
    We can kickstart your lead generation by creating custom-tailored campaigns that not only reach your target audience but also inspire them to take action.

  • Your ads are stuck and not yielding results:
    We can expertly pinpoint the issues that are holding you back and apply strategic fixes to steer your campaigns toward success.

  • You are not confident or not able to manage your own PPC campaigns:
    We have the expertise and experience to both manage and optimize your PPC ad campaigns to get real results.

  • You don’t have the time or resources to manage your own PPC campaigns: You don’t have the time or resources to manage your own PPC campaigns

  • You want to scale your business and enhance performance :Let’s face it; it’s difficult to scale your business if you’re doing everything yourself. Expand your team and get the results you desire by working with skilled PPC Specialists.

  • You’ve hit a wall with your current approach or agency: You’ve hit a wall with your current approach or agency

  • You have a strong marketing team, but they could use some extra help: We have the resources to give your in-house marketing team an extra boost to help their efforts go further than they could go alone.

  • You’ve had a bad experience with another company but are ready for a fresh start: We are a performance-oriented company that knows how to achieve results and keep you happy. Give us a chance and experience the difference for yourself.

  • You are an organization or entrepreneur trying to grow your revenue: Pay Per Click can be a great source of helping you increase your business revenue. .

We can provide you with an all-inclusive PPC management service that eliminates the guesswork of PPC advertising. Our experienced and professional team will collaborate with you to develop a PPC strategy aligned with your business objectives and budget. Let us optimize your PPC campaigns and take care of the day-to-day management so you can focus on running your business. Our strategic approach is designed to get results. Here is a brief overview:

Campaign Audit
  • Aligning your Business’ Goals and Objectives: We will discuss your business’ goals and objectives to develop a strategy to help you achieve your goals.

  • Existing Campaign Assessment: We will evaluate your existing PPC campaigns to determine how they are performing and identify areas of improvement. We will analyze your click-through-rate, conversion rate, and cost per conversion to ensure your next steps are successful.

  • Product, Service, and Website Assessment: We will ensure your website and all your products and services are optimized for PPC by looking at things like how fast your website loads and your call-to-action buttons.

  • Implementing Conversion Tracking: We will help you implement conversion tracking on your website in order to measure and track the success of your campaigns and monitor your conversion rate.

    • Market Research
  • Detailed Competitor Analysis: We’ll do a deep dive into your competitors and analyze their PPC campaigns by looking at things like their keywords, bids, and landing pages in order to give you valuable insights and information.

  • Create Customer Personas: We will research your customers and create detailed customer personas to help you understand your target audience. This will allow you to identify and implement the best targeting options based on things like customer demographics, interests, and pain points.

  • Keyword Research: Learn which keywords are being used by your target audience to search for your products and services and make that information work for your PPC campaigns.

  • Formulate a Strategy: We will analyze our campaign audit, market research, and keyword research to develop a highly specific and customized PPC strategy for your business with information such as your bids, keyword research, your ad copy, and landing pages.

    • Building Your Campaigns
  • Defining KPIs: We will assist you in defining your key performance indicators (KPIs) which will allow us to track and measure the overall success of your ad campaigns and ensure they are truly helping you achieve your goals.

  • Structure your Campaign: Stay organized with an easy to manage campaign structure that ensure your campaigns run as efficiently as possible.

  • Create high-quality Ads: We specialize in creating relevant high-quality ads that will persuade your website visitors to click.

  • Optimized Landing Page: Our landing pages are optimized for conversions and are specifically tailored to keywords that will guide visitors through your sales process seamlessly.

    • Testing and Optimization
  • Learn from Search Query Data: We will look at which keywords people are using to search for your business and then use that information to ensure your campaigns are targeting the right keywords.

  • Add Negative Keywords: We will make sure that your ads don’t show up for irrelevant searches by adding negative keywords to your campaigns.

  • Testing Ad Copy and Landing Page: In order to see what works best for your target audience, we will test various ad copy and landing pages to improve your conversion and click through rates.

  • Optimized for All Devices: We will ensure that your ad campaigns are working optimally on desktop, mobile, and tablet devices which will help you reach more potential customers.

  • Maximize your ROI : Get the most out of your budget by optimizing your bids and feeds and improve your overall ROI.

  • Improve Your Quality Score: Get better ad placement and lower cost per click thanks to an improved Quality Score.

    • Reporting Results
  • Regular Reports: We track the performance of your campaigns and provide you with regular reports, including information on clicks, impressions, conversions, cost per click, and ROI.

  • In-Depth Campaign Analysis: We will help you make informed decisions about your business by assisting you in understanding what’s working and what’s not working through an in-depth analysis of your campaigns.

  • Campaign Results Summary: Get valuable insights on the results of your campaign in order to understand how your campaigns are truly performing.

  • What’s Next: We will guide you in developing a future-focused plan for your PPC campaigns, which is sure to help you continue to achieve your business goals and improve your overall results.

    We are PPC management experts here to help you achieve your business goals. The benefits you can expect include:

    • Increased website traffic: reach the right audience at the time they are actively searching for your products and services.

    • High conversion rates: we specialize in converting visitors into leads and sales with our ads and landing pages.

    • Maximize your ROI: See exactly how much you’re getting back on your investment and learn how to set realistic budgets for your growth goals.

    • True Peace of Mind: You shouldn’t have to worry about the day-to-day management of your PPC campaigns. We want you out there running your business!

    Eager to unlock the full potential of PPC advertising? Give us a call today and learn how we can help launch your business to new heights!

    REQUEST A QUOTE

      Service Interested In :

      Website Redesign

      Logo Design & Branding

      Web Hosting & Maintenance

      Search Engine Optimization

      New Website Design

      Brochure Design

      Blog Design

      Google Ads Management