Work With The Best
Small Business SEO Services Company

SEO services are beneficial to various types of businesses and organizations for many reasons. Whether you are an ecommerce store, a franchise, a small business, or a local service provider, here are 4 reasons you should consider SEO services.

• 1) SEO is a very cost-effective marketing technique compared to traditional methods: Marketing used to mean costly strategies like print ads, radio and TV commercials, or billboards. However, times have changed and today’s most consumers use online methods to find the products and services that they need. The great benefit of SEO is that you do not pay per click, per view or per impression, so you have the ability to get more visibility and increase website traffic.
• 2) SEO Will Improve your Business’ Credibility Through Increased Online Visibility. When your business shows up at the top of a search engine’s results, it shows potential customers that your business is legitimate and credible. Many users trust search engines to show them the ‘best’ or most trustworthy sites first, so if you’re able to rank on the first page for relevant keywords, then it will show that your business is reputable and instill confidence in customers to click, and potentially purchase from your site.
• 3) SEO Gives Local Service Providers and Small Businesses a Competitive Advantage. Even if you have a brick and mortar business, the reality today is that many people are using the internet to search for products and services they are interested in purchasing. By investing in effective SEO services, small businesses and local service providers can gain a competitive advantage.

The cost for small business Search Engine Optimization can vary depending on a number of factors, but here is a breakdown of a few different SEO cost considerations:

• 1) Hiring an Agency vs. Consultant vs. Freelancer The cost of hiring a freelancer or SEO consultant can be lower compared to hiring an agency, but they may only focus on specific aspects of search engine optimization. When you hire an SEO agency, you can gain access to a wider range of services and jobs are often completed in a shorter period of time since they have access to more manpower.
• 2) Hourly vs. Monthly Rates Generally, SEO services cost anywhere between $50-$300 per hour, or between $500 - $10000 per month, depending on your location, the scope of work, the competitiveness of your industry and the scale of your campaign.
• 3) Your Industry and Location The niche, industry, and geographic area you’re in can affect SEO service cost because targeting highly competitive keywords may potentially require more resources. Furthermore, the more specialized and complex your SEO needs are, the higher the cost will be.
• 4) Your Business Goals Your business’ SEO goals will determine the types of services you receive, which will in turn affect the pricing. An SEO audit will be insightful in helping you determine your goals and needs. It will tell you if you should focus on things like on-page SEO, technical SEO, off-page SEO, and so on. If your goals are very ambitious, complex, or if they require long term commitments, the cost will generally be higher.

The best thing to do Is request a custom quote or ask for a complementary SEO audit to determine the most accurate cost.

There are over 200 SEO ranking factors used by search engines like Google, but here are the most prominent ones that an SEO agency would optimize for:
The Meaning of your Query: Search engines need to first interpret and understand the intent of your search query. They do so using very sophisticated language models that recognizes synonyms and corrects spelling errors to consider the meaning of your query before providing the most relevant search results. The best SEO companies will optimize to ensure that the content on your website aligns with the true meaning and intent behind users' search queries.
Relevance of your Content: Search engines must determine whether the content found on a webpage has the correct and relevant information you might be searching for. One way to determine that is by looking at the keywords found in the headings and body of the website. If a webpage has the same keywords that you’ve typed into a search engine, then the search engine will think it is relevant to what you’re looking for. SEO service companies would optimize the content found on your website and align it with specific keywords and topics that users are searching for.
Quality of Content (E-E-A-T): Next, search engines aim to ensure that the results you get are high quality. According to Google, search results should demonstrate experience, expertise, authoritativeness, trustworthiness (E-E-A-T) in order to be deemed high quality and prioritized at the top of search results. The right SEO company will optimize your website by establishing your content as credible, accurate, and trustworthy in the eyes of both users and search engines.
User Experience of your Webpages: The User Experience of your website matters. How user friendly it is, your website’s mobile-friendliness, load time and other factors can be the determining factor on whether you rank higher than your competitors. The best SEO service provider will optimize for these technical aspects, among others, to ensure that search engines know that visitors will get a smooth and seamless user experience on your site.
Authority: Authority has to do with how authoritative your website is. Authority can be measured on a scale of 1-100 with 100 being the most authoritative. Quality content can certainly contribute to your website’s authority, however one of the most important contributors to your website authority is getting links from other sites to yours. This can be a daunting and tedious task and it’s one of the key aspects of SEO that an SEO services company can help you with.

The length of time it takes for you to see results from SEO will vary based on a many different factors and considerations. For example, if your website is very new and doesn’t have an established online presence, is currently in a state of extreme disrepair, has many technical issues, or poor content quality, results could take longer. On average, it takes about 3-6 months to see results from an SEO campaign, but it can take as much as a one year.

SEO is an ongoing process. Staying at the top of search engine results and getting organic traffic requires regular maintenance and effort, however, many businesses choose to stop using SEO services if.

• They are not seeing results as quickly as they’d like.
• It’s too costly.
• There is a lack of transparency with the SEO service company they are working with.

On the other hand, some companies choose to stop using SEO services with one company and opt for another because they understand its importance for their business and don’t want to give up after one or two bad experiences. If you are a small business, finding the best small business SEO services could take weeks so be patient and don’t settle for a service provider that isn’t a good fit.
Lastly, a company may choose to stop using SEO services when they get the results, they are looking for consistently over a long time period. Ultimately, the decision to stop using SEO services is dependent on your business, its budget, its goals, and the SEO company you hire.

Freelancer Pros and Cons

PROS	CONS
Cost effective compared to agencies or a small business SEO consultant, freelancers offer the most competitive pricing,	Skill set is limited, usually to 1 or 2 areas of SEO so although the pricing is competitive, you may not receive the most comprehensive service.
Flexible and adaptable to your timeline, your business goals, and any changes that may come their way.	Limited resources can make it difficult for freelancers to take on large or complex projects.
Reduced bureaucracy means fewer decision makers are involved which means faster decision making.	Lack of accountability, unlike agencies where employees have key people to report to, freelancers do not which can lead to miss deadlines, incomplete work or in some case disappearance.

Consultant Pros and Cons:

PROS	CONS
Wide breadth and depth of knowledge  in their niche or industry.	Limited availability due to other clients and commitments.
Cost effective  when compared to working with an SEO agency.	Potentially higher cost  than working with a freelancer.
A wide network of connections  they can draw from to ensure your SEO campaign is successful.	Limited Capacity  to handle more complex and large scale projects.

Agency Pros and Cons:

PROS	CONS
Large Team  of experts including content writers, web developers, and project managers allow for more support.	Higher Costs  means it could be less budget friendly if you are a small business.
Professionalism and Reliability  which comes with having established standardized processes.	Potential for Miscommunication  among multiple layers of leadership or across various team members.
Comprehensive Services  means you can often get a one stop solution for all your SEO needs.	Less Personalized Service   due to the breadth of clients taken on by large agencies.

When trying to determine whether paying for small business SEO services are worth it for your business, consider the following:
It’s not worth it to pay for small business SEO Services if:

• You expect immediate results: SEO is a long-term strategy that takes time so you will likely not see results right away. However, in the long-term it can be beneficial because you will not have to pay per click for traffic and can increase your visibility, traffic, leads and sales for a fraction of the cost of if you were getting the same results via pay per click.
• You have a very small budget of less than $500/month: If you are unable to support an ongoing SEO strategy then you will be stuck choosing one time SEO services or a company that overpromises and underdelivers. Both are situations you want to avoid.
It is worth it to pay for small business SEO services if:
• You have limited manpower: If your organization does not have the resources to implement and maintain an SEO campaign or strategy, then it’s best to pay an SEO service provider to avoid losing time, valuable resources, and money.
• You are seeking long term growth: If you want increased organic traffic, better search engine rankings, improved website visibility, and a competitive advantage, then paying for small business SEO services is worth it.
• You need to generate leads for your business: Search engine optimization for small businesses is a worthwhile investment for lead generation because SEO enhances online visibility, attracts targeted traffic, not to mention that studies show that users prefer to click on the organic results vs the paid results, because they tend to trust the organic SEO results.
• You currently do not show up on Google: Not showing up on a key search engine such as Google means potential customers can’t find you online. SEO can help you get more clients and customers by putting you in front of your target audience when they are searching for your products and/or services. This will give you a competitive advantage.

Effectiveness is a subjective term and therefore what you consider “effective” may not be for another business. Your SEO goals, KPIs set by your business, and the expectations you have of the services provided will determine effectiveness. Generally speaking, using metrics such as organic traffic, conversion rates, revenue generated, and search engine rankings will allow you to measure the effectiveness of your SEO services.