Strategic, Conversion-Driven
Custom Website Redesign Service

Stop losing leads with an outdated website—fix your website. Get a professional website design that will elevate your brand, impress visitors, build credibility and trust, and increase conversions.

CUSTOM WEBSITE REDESIGN SERVICE; TURN YOUR WEBSITE INTO A POWERFUL MARKETING TOOL

Transform your online presence with a visually appealing, fully-custom website design for a flat fee. 97% of consumers visit a business’ website before making contact. Your website is a powerful marketing tool that influences your audience’s buying decision. Pretty designs are good but that alone doesn’t drive conversions. We leverage the power of strategic design to captivate the attention of your audience & turn more visitors into leads and sales. As a website redesign company, we have a proven track record for helping our clients achieve their website redesign goals by taking a marketing driven approach to our website redesign service. We put all hands on deck to create the most compelling and impressive website, that’s intuitive and encourages user interaction and lead generation. We are also SEO experts and work to preserve your rankings during a website redesign. At Captivate Designs you have a skilled team with the experience, aptitude and know-how working for you that will take the time to understand your vision and your goals and deliver the results you are seeking.

GET A BETTER PERFORMING WEBSITE with
CAPTIVATE WEBSITE REDESIGN SERVICES

  • Captivate the Attention of Your Audience

    First impressions matter! Make a positive, lasting impression with a beautiful custom website redesign that appeals to your target audience, and build trust right from the start. We help you bring your vision to life.

  • Increase Your Website Conversions

    The more website visitors you convert into leads and sales the less you spend on advertising and the lower your cost per acquisition. We will build you a website that you’re proud of that turns website visitors into leads and sales.

  • Eliminate Experiences That Turn Visitors Away

    In today’s digital climate your website experience is just as important as how good your website looks. We ensure that your website visitors can navigate your site seamlessly, that your site loads fast and passes Google’s core vitals test for greater search engine visibility.

WORK WITH AN EXPERIENCED, SKILLED & MULTI DISCIPLINED WEBSITE REDESIGN COMPANY

It takes many skills to make a website successful, including great graphic design, smart programming and a solid marketing strategy. We have the experience, skills and expertise to help make your website a success. Our custom website redesign service includes:

Custom Design

Your brand has its own personality. Instead of using templates, Captivate Designs works with you to create a custom design that reflects your vision, your goals and your brand guidelines.

Cross-Browser Compatibility

We perform cross browser-compatibility testing on all the popular browsers including Chrome, Firefox and Safari to ensure your website renders properly and works seamlessly.

Responsive Design

Get a website that works across all devices and adapts to easily fit different screen sizes including desktop, laptops, smartphones and tablets.

Google Analytics

We install Google Analytics on your website and setup conversion tracking so that you can understand what’s working for you and make better business and marketing decisions.

Content Management

Your business is continually changing. We provide you with a user-friendly content management system (CMS) and the training you need to easily update your website.

Personalized Attention

At Captivate Designs, you get the personalized attention you deserve, because we know that every business is unique and your competitive advantage lies in your uniqueness.

WHY TRUST YOUR WEBSITE REVAMP
TO OUR WEBSITE REDESIGN AGENCY?

Proven Track Record

For the past 15 years we have helped hundreds of clients revamp their website & build a powerful web presence that improves results.

Flat Rate
Pricing

We work with you until you are satisfied with your website redesign for one flat fee offer you competitive pricing. There is no hidden cost.

Marketing Focused

We leverage 15+ years of digital marketing experience to help you build a website that delivers the results you desire.

Easy to
Work With

We pride ourselves on being flexible and easy to work with. Our goal is to ensure that as a client, you are completely satisfied.

Preserve Your SEO Rankings

A site redesign can hurt your rankings if your designer doesn’t know SEO. We benchmark your site’s current performance to preserve your rankings.

Exceptional Service

We are committed to providing you with exceptional customer service, by keeping the lines of communication open and being responsive to your needs.

Website ReDesign Portfolio

  • FIRSTLIGHT

    WordPress Website Redesign
    Responsive Mobile-Friendly Design Content Management System

  • ALTITUDE PARTNERS

    Custom Website Redesign
    Responsive Mobile-Friendly Design Content Management System
    Custom Logo Design

  • CAPITAL RECOVERY ADVISORS

    Custom Website Redesign
    Responsive Mobile-Friendly Design Content Management System

  • ldj expressions

    Custom Website Redesign
    Responsive Mobile-Friendly Design Content Management System
    Appointment Booking Integration

  • NEAT RULES

    WordPress Website Redesign
    Responsive Mobile-Friendly Design Content Management System
    CRM Integration

  • Haskell's Seafood

    Custom Ecommerce Website Redesign
    Responsive Mobile-Friendly Design Content Management System
    Payment Integration

TESTIMONIALS

The new website has taken my image to a whole new level

Earl Nightingale, Jr, Consultant

FREQUENTLY ASKED WEBSITE REDESIGN QUESTIONS

A website redesign can solve several issues that you may be experiencing with your website including an outdated site, low website conversions, inability to make updates to the site, or poor functionality. A website redesign can help you project a more professional image, give you greater control over updating your website and improve website conversions so that you generate more leads and sales.

The cost of a website redesign varies on a number of factors including the number of pages, the functionality required on the website and whether you require SEO. Contact us for a custom quote.

Yes, although Captivate Designs do provide web hosting and website maintenance services, we do allow our clients the option to stay with their host if they are happy with their current host. Our job is to make this process as easy and seamless for you as we possibly can.

Yes, a website redesign can either positively or negatively affect your SEO. Web designers or companies that are not familiar with SEO can hurt your existing rankings and cause a drop in traffic for example by renaming urls or not building your top performing pages into the new website sitemap. On the flip side a website redesign can help you improve your search engines results with the right strategy and guidance.

The Ultimate Website Redesign Guide

help you build a clear plan of action to help you achieve your website redesign goals as well as allow you to effectively communicate your needs to your web development team.

A website redesign isn't just about updating aesthetics or improving functionality; it's a strategic plan that can help you achieve tangible results and deliver unparalleled user experiences. It's about leveraging the power of design, technology, and psychology to captivate your audience, drive conversions, and stand out.

Drawing from a decade of experience in driving successful website redesigns for small and mid-size businesses, this guide provides a comprehensive, step-by-step strategy to not only redesign your website but to ensure it becomes a powerful tool in your marketing strategy. You'll learn how to articulate your vision to your web development team clearly and align your website's redesign with your business objectives.

By the end of this guide, you'll be equipped with the knowledge and tools needed to embark on a website redesign that not only meets but exceeds your expectations, setting a solid foundation for your business's online growth.

Whether you're redesigning your website to improve performance, increase traffic, or enhance user experience, having a solid strategy is crucial.

Here’s a step-by-step guide for developing a website redesign strategy.

The first step in your website redesign process is to conduct a website audit. You cannot get to where you would like to be without having a firm understanding of where you are. To conduct a website audit, you should analyze your current website to identify its strengths and weaknesses.

Some areas to audit are as follows:

  • Branding: Analyze your website's logo placement, typography, color scheme consistency, and brand messaging alignment to ensure it’s cohesive, consistent, and accurately represents the brand you’re building for your business.
  • Visual Appeal: Evaluate the overall aesthetic appeal of your website design, including the use of images, graphics, and layout elements. The key question to answer is does your target audience find your website visually appealing, after all your website is for target audience. Ensure visual coherence, consistency, white space, and alignment with your brand identity.
  • Usability and Navigation: Is your website menu intuitive? Does your website have clear call-to-action buttons? Is your website user-friendly on all devices? Can users access your website menu on mobile, this is a common issue.
  • Content Quality & Value: Assess the relevance, accuracy, and engagement level of your website content? How long are users staying on your important web pages? What is your average pageview? Does your content effectively convey your value, key differentiators, and competitive advantage? Does your content address the challenges and pain points of your target audience and position your products or services as the best solution. Ensure all content aligns with your target audience and SEO goals. Identify content gaps as it relates to the customer journey. Identify the content you will retain, update or remove. This will form the basis for your website redesign content plan.
  • Technical Performance: Evaluate page load speed, mobile responsiveness, and broken links for better user experience and SEO. How long does it take for your website to load? Does it load within 2.5 seconds or less as required by Google? Are all of the website's features and functionalities working properly? Are there any errors that need to be fixed?
  • Marketing and Conversion: Evaluate the placement and effectiveness of lead capture forms, landing pages, and sales funnels to maximize conversions. Do you have sufficient lead capture forms or lead magnets to increase website conversion?
  • Analytics: Evaluate patterns, trends, and areas for improvement based on actionable insights derived from analytics reports. If you don’t have any analytics in place, it’s highly recommended that you set analytics tracking and get some data in place, prior to a website redesign.

In addition to analyzing or reviewing traffic and conversion data, you must also gather user feedback on their experience with your website. By doing so, you’ll better understand how users interact with your website, what issues they are encountering, their expectations for your website and where you can improve.

There are several steps you can take to collect user feedback. A simple and easy way is to add a feedback form to your website, you might have encountered this before while browsing other websites.

You can also do phone interviews to interview your existing customers and ask them what they like and dislike about your current website.

You can also send out surveys to your email database if you have one. Some questions that you can ask are:

  • How would you rate your experience on our website?
  • Did you face any challenges while browsing our website?
  • How easy was it to find what you were looking for on our website?

Also, consider hiring a website redesign company or website redesign agency to help you conduct a more comprehensive website audit. A website redesign company or agency can offer valuable insights and recommendations for improving your website's design, content, and functionality. Be sure to discuss the challenges you are experiencing with your website and the result you would like to have so that they can provide you with the best approach.

Knowing and understanding your target audience is vital to your website’s redesign success. By knowing your target audience's needs, pain points, and preferences, you will be better equipped to create a website that resonates with them and meets their expectations.

Within your target audience there may be different user personas. A user persona is simply a fictional character that represents your ideal website visitor. It includes the following information:

  • Goals: Include what your target audience wants to achieve by visiting your website.
  • Demographics: This includes gender, age, location, occupation, income, education level, etc.
  • Firmographics: If you’re B2B, you will need to understand the type of businesses you wish to target, their size, their revenue, the title of the decision maker.
  • Behavior: This includes how your audience interacts with your website, what actions they take, what problems they’re trying to solve, and how they use social media.
  • Pain points: The challenges your target audience faces that your website can help solve.
  • Psychographics: This includes personality traits, values, attitudes, and interests.

Once you have created user personas, you’ll use them as a reference throughout the website redesign process. You can ask yourself questions like "Would this design element appeal to my target audience?" or "Does this feature address my target audience's pain points?"

Throughout the website redesign process, keep your target audience in mind. This will help ensure your website meets your potential customer’s expectations and achieves your business goals.

Conducting a competitive analysis is crucial to ensuring the success of your website redesign. By researching your competitors' websites, you can gather insights into best practices, design trends, and functionality, which will help identify what sets your website apart and what areas you can improve.

Start by establishing your top competitors in your industry or niche. Visit their websites and take note of their design, layout, and functionality. Analyze their content, including the types of media they use, the tone and style of their writing, and the topics they cover.

Create a spreadsheet or table to organize your findings. Include columns for website features, design elements, content, and any other relevant information. Use this information to identify areas where your website could improve and to brainstorm new ideas for your redesign.

In order to successfully evaluate the results from your website redesign, you need to have a benchmark of what your current results are. Therefore, you need to determine your main KPIs, (Key Performance Indicators (KPIs). KPIs are quantifiable metrics but they are the most important metrics that you use to measure whether you’re on track to achieve your goals or objectives.

You can use website analytics tools like Google Analytics to gather data on your website’s metrics.

Consider the following KPIs for website redesign:

  • Traffic: How many visitors does your website receive? Where are they coming from? Which pages are they visiting?
  • Conversion rate: How many visitors take a desired action on your website, such as filling out a form or making a purchase?
  • Sales: How many leads convert into a sale? This is important to gauge if the leads that you’re currently getting are qualified leads.
  • User engagement: How long do visitors spend on your website? How many pages do they view?

Now that you’re equipped with more information and insight you are better prepared to plan your website redesign strategy. Your website redesign strategy will help you define the scope and scale of your project, set a realistic timeline, and allocate resources and budget effectively.

Step 1: Define Your Website Redesign Goals and Objectives

The first step in planning your website redesign strategy is defining your goals and objectives. What are you trying to achieve with your website redesign?

  • Are you simply looking for a more professional, visually appealing website?
  • Do you want to improve your website’s user experience, navigation, mobile-friendliness, page-speed?
  • Do you want to rank higher in search engines?
  • Do you want to increase conversions?
  • Do you want to update your design, or rebrand?

Defining your goals and objectives will help you stay focused and ensure your website redesign meets your needs and expectations.

When setting your goals and objectives, be specific and measurable. For example, instead of saying you want to improve user experience, you could set a goal to reduce your website's bounce rate by 20% in the next six months.

Identifying your goals and objectives will help create a clear roadmap for your website redesign, which will, in turn, help you stay focused and ensure that your redesign meets your business needs.

Step 2: Plan Your Website Structure

The next step in your website redesign strategy is planning your website's structure. Your website’s structure is the process of organizing, structuring, and labeling content to make it easy to find and use. It outlines how the website will be laid out, including the main categories and subcategories.

Your content audit should inform your website structure. During the audit, it is recommend that you categorize content by type (e.g., blog posts, product pages, case studies) and topic. Use this categorization as a starting point for grouping related content. By mapping out your pages into primary categories and then delineating them into supporting sub-categories, you create a hierarchy that enhances user experience and search engine visibility.

This structured approach not only simplifies navigation for your visitors, making it straightforward for them to find the information they need but also streamlines the indexing process for search engines. A clear, logical site structure is instrumental in boosting your SEO efforts, as it allows search engines to understand the hierarchy and importance of your content, enhancing your site's visibility and ranking.

High-priority content, like core product information, should be easily accessible. Less frequently accessed content, like detailed white papers, can be housed in a dedicated section. The content audit will expose content gaps or redundancies. Leverage this insight to streamline user flow. For example, if you have multiple pages on similar topics, consider merging them or creating a parent page with subcategories for subtopics.

Create a visual representation of your website structure using a sitemap. The sitemap shows the hierarchy of pages and how they connect, ensuring smooth navigation for users. Tools like flowcharts or mind maps can be helpful for visualizing your website's structure.

Step 3: Create a Content & SEO Strategy

Your content is pivotal to the success of your website redesign. It’s important that you have content that will convert that also caters to every aspect of the buying process. Developing a solid content plan can increase conversions as well as help you rank higher in search engines.

Developing a Content Plan

Before creating new content, review your existing content and create a plan for content creation or migration. Determine what needs updating, archiving, or enhancing. Ensure that you have content to support your new sitemap.

From an SEO perspective, it’s important to catalog each page that exists on your website, including how much traffic each page receives, what keywords it is currently ranking for, and its page title and meta description. This helps ensure that you don’t update a page's content and lose your SEO rankings in the process

You can use tools such as Google Search Console, SEMRUSH, Screaming Frog and Google Analytics to help you with this task.

Once you have cataloged all your content, you should have a clear picture of the pages you wish to keep as is, the pages you wish to update and the pages you wish to delete or archive.

You may also find that there are pages that are missing or that you wish to add to help boost your SEO, you can also add these pages to your content plan as well.

Implementing SEO into Your Website Redesign

To implement SEO into your website redesign, here are a few tips to get you started:

  • Preserve your existing URLS, if your URLS were not search engine friendly and you plan on changing them, ensure you do a 301 redirect so that you don’t create unnecessary errors. 301 redirects also help you to preserve your page authority and pass authority to the new pages.
  • Conduct keyword research and identify relevant keywords and phrases to optimize new and existing pages for.
  • Optimize your website's structure, including its URL structure, header tags, and meta descriptions.
  • Use internal links to help search engines understand your website’s structure and the relationship between your pages.
  • Optimize your images by using appropriate descriptive file names and alt tags.
  • Ensure that your site is mobile-friendly and loads quickly.

Step 4: Design, Branding, and User Experience

When it comes to website redesign, design, user experience, and branding are critical factors that can make or break your website. A well-designed website with a clear brand identity and a user-friendly interface can help you attract and retain visitors, increase engagement, and drive conversions.

When it comes to the visual aspect of your website, it’s recommended that you compile a list of at least three websites, that you like or is representative of the direction you would like to take your website in. Define what you like and dislike about it. This will help you to give your website redesign company insight into what you envision for your own design.

Finalize Your Brand Style Guide

Ensure you have a brand style guide that outlines your brand identity and guidelines. This will make it easy for your website redesign company to create a design that is appealing to your target audience while staying on brand. Your brand style guide should include color schemes, typography, imagery, and overall aesthetics to create a cohesive experience that reflects your brand message.

Ask yourself:

  • What colors you would like your website to be
  • What fonts do you like
  • What types of images would you like to use, would you prefer using your own images or stock photos
  • Are you comfortable with iconography?

Technical Considerations

When redesigning your website, there are several technical considerations that you need to keep in mind to ensure that your website is optimized for performance, search engines, and accessibility.

Mobile Responsiveness

With increasing numbers of mobile users, ensuring your website is mobile-friendly is essential. A responsive website design adapts to different screen sizes and devices it’s being viewed on and is also recommended by Google. Look at your website analytics to determine what device type the majority of your website visitors come from. If your website visitors tend to access your site from a mobile device overwhelming, you may also need to consider creating a separate mobile website or app, depending on how much traffic you currently receive or at the very least design your responsive website with mobile in mind.

Site Speed and Performance

Optimizing your website's speed and performance is crucial for user experience and SEO. Slow-loading pages can lead to higher bounce rates and lower search engine rankings. Techniques to improve site speed include optimizing images, minimizing the use of heavy scripts, leveraging browser caching, and using a content delivery network (CDN), if you have a slow loading website or a large website you may need to address site speed with your website redesign company to develop a plan.

SEO Preservation

When redesigning your website, it's important to preserve your existing SEO value. This involves carefully planning URL structure changes, implementing 301 redirects for any changed URLs to maintain link equity, and ensuring all meta tags (title tags, meta descriptions) are correctly transferred to the new site. It’s also critical to maintain the structure and quality of your content, as drastic changes can affect your search engine rankings.

Website Security

Website security is paramount, especially with the increasing threats of cyberattacks. Ensure that your website is equipped with SSL encryption to protect user data. Consider implementing security measures such as firewalls, security plugins, and regular security audits to keep your site safe from hackers. A common issue during website redesign is not all images reflect the SSL, ensure that this is tested, and this concern is addressed by your website redesign company.

Technical SEO

Technical SEO elements are foundational to your site's visibility to search engines. Ensure that your website redesign incorporates technical SEO best practices, such as creating an XML sitemap, optimizing site structure for crawl efficiency, using schema markup to help search engines understand your content, and ensuring that your site is free of duplicate content issues.

Cross-Browser Compatibility

Your website should provide a consistent experience across different browsers. Ensure that you identify the top browsers and versions that users access your site from to ensure that the new website works well across those browsers.

Data and Analytics

Ensure that your redesign includes the integration of analytics tools like Google Analytics. This will allow you to track website performance, user behavior, and conversion metrics post-launch. Setting up proper tracking will enable you to make data-driven decisions and continuously optimize your website.

Backup and Migration Plan

Before making any changes, ensure that you have a complete backup of your current website. This precaution will allow you to restore the original site if anything goes wrong during the redesign process. Plan your migration carefully to minimize downtime and ensure a smooth transition to the new design.

By considering these technical aspects, you can ensure that your website redesign not only improves the visual appeal and usability of your site but also enhances its performance, security, and SEO. This holistic approach to website redesign can lead to a more successful online presence and better results for your business.

Why Your Website Needs a Redesign?

Your website should be a living, breathing tool, regularly updated, and optimized to improve performance. If your website has been stagnant, chances are you're leaving money on the table. Once you understand how users use your website, their on-site behavior and their path to conversion, your website should evolve to better suit their needs in terms of user experience, accessibility, and functionality. By doing so, you can constantly improve website conversion rates and provide a better user experience for your visitors. Investing in a website redesign every few years keeps your business competitive and helps you maintain a strong, compelling brand image. It ensures that your website continues to function and perform at the highest level to help you achieve your website goals.

7 Benefits of a Website Redesign

Average website conversion rates hover around two percent, however it’s not unusual for my clients to experience double digit conversion rates. Do you know what your current website conversion rate is? Have you taken any steps to improve it? If you have reviewed your analytics, analyzed the on-site behavior of your visitors, and have a clear understanding of the path to conversion and where your users fall off. You can use this insight to improve your website and increase your website conversion rate. For example, if your data is showing you that you’re getting a lot of traffic to a web page, however, you’re not seeing the conversions on that page, then improving that page can often times lead to better conversions.

It takes users just 0.5 seconds to judge a website, and 88% say they won’t return to a website with a poor user experience. Conversely, 90% of users report being more likely to continue shopping with a company that offers a great online experience. The takeaway? Optimizing your website’s page load times and improving its overall structure, aesthetics, and content will engage customers and keep them coming back.

If updating your website is currently a challenge for you and you would like to keep your website better updated, then it may be time to consider a new content management system (CMS). Many website redesigns involve moving from an outdated HTML-based model or a more complex content management system to something that’s easier to update and doesn’t require a lot of technical capabilities. Ideally you want a CMS that allows you to update your website quickly and easily, even if you don’t know how to write code.

Having a CMS makes it possible to frequently update your website with high-quality content, including blog articles, images, and videos. A steady flow of content keeps customers engaged and improves your website’s search engine optimization, helping it rank higher in related searches. Many content management systems also offer specialized SEO plugins to help you choose the best link structure for SEO, optimize page titles and meta descriptions, monitor, and improve page load times, and quickly add image alt text, making it easier for search engines to index your site. As a result, you’ll experience an increase in organic traffic and spend less on paid ads, increasing your website’s ROI.

If you have had your website for a while and continued to add new pages to it, chances are it’s become very complex for users to navigate because the current structure of your website wasn’t initially designed to support the size that your site has grown to. This often leads to having a website with poor navigation. Redoing your website allows you to design with a user-first mentality, starting from the ground up to build a clean, efficient navigation system with clear calls to action that supports the new size of your website. During a website redesign, your web designer can take all the new pages into consideration to create a more logical site structure and hierarchy, that not only makes it easier for users to navigate but makes it easier for search engines to crawl and index.

Another benefit of using a CMS is improved security. Some CMS platforms provide a dedicated security team to monitor for threats, while others offer built-in security features designed to counter data theft, phishing, DDoS attacks, and fraud. Securing your website is vitally important, both to prevent financial losses and to protect your brand image. If customers receive phishing attempts from your business’s email address, for instance, it can severely damage your long-term credibility. Theft of sensitive customer data can have even worse repercussions, including losing a significant portion of your customer base and negative press. Don’t take the risk – redesign your website with website security in mind.

As your digital hub, your website plays a key role in representing your brand. According to research conducted by Stanford, 75% of consumers directly correlate good web design with business credibility. That’s why it’s important to ensure that your website makes a good first impression. It doesn’t matter how great your website content is, if your design is not visually appealing from the start, it will turn prospective customers away, leading to loss opportunities and lower conversion rates. If you’re spending time or money to market your business, you need to ensure that your website is set up to turn your traffic into leads and sales.

How to Evaluate If It’s Time to Redesign Your Website

On average, experts recommend redesigning a business website every two to three years. Sometimes, however, trends emerge that rapidly change what users expect online. The switch to flat design in the early 2010s, for example, revolutionized the face of web design, making older visual elements outdated virtually overnight. New technology, changes in consumer browsing habits, and emerging security threats can also make website redesign necessary before the two-year mark. For this reason, it’s a good idea to periodically evaluate your website's aesthetics, performance, and functionality. To do this, we recommend asking yourself a series of questions that address both your website's front end (design, content, user-experience, and back end (the server-side parts of your website).

7 Questions to Ask Yourself to Determine If You Need a Redesign

Assessing your website's appearance can be challenging as aesthetics are highly subjective. If you aren’t well-versed in web design standards, consulting with a web designer or branding agency is the easiest, most convenient way to check how current your website design is. However, there are a few red flags you can look for that indicate your design is out of date:
  • Visual Appearance: How does your website look and feel compared to your competitors? Does it seem outdated? Does the layout differ from most websites in your industry? Does your website have bright, flashy colors or images, or overly stylized fonts. If so, your website may be outdated.
  • Accessible Across Devices: Is your website easily accessible across Desktop, Mobile & Tablets? If not, it’s a sign that your website needs an update. With most users visiting a website via a mobile device, having a mobile friendly website is paramount.
  • Content Relevance: Websites with outdated content may not necessarily need a redesign. However, sometimes in the process of rewriting or updating your website content the new content doesn’t fit well with the current layout and design and may require a redesign to present the content in a more compelling and user-friendly way.
  • Website Speed: Google expects your website to load in 2.5 seconds or less. A slow loading website can not only affect conversions but can also cost you money. For e.g. in one study Walmart found that when load times jumped from 1 second to 4 seconds, conversion declined sharply. For every 1 second of improvement, they experienced a 2% conversion rate. That’s the type of impact a website that loads fast can have on your bottom line. Sometimes redesigning your website with speed in mind can help you achieve faster load times and boost conversion rates in the process.

Your website should be free of broken or missing links and have a clear, simple navigation structure. If possible, interview your customers and ask them how easy it was to find the information they need. Specifically, make sure they can quickly locate your contact information, figure out how to complete a purchase (if applicable) or fill out a lead form and move from one part of your site to another.

A lackluster conversion rate is one of the most common reasons businesses redesign their websites. Conversion rates lower than 2% are considered poor, while rates above 5% are considered very good. Using tools such as Google Analytics and ensuring conversion tracking is in place for your KPIs, is paramount to knowing your conversion rate and improving it.
Use a heatmap to determine where users are spending the most time on your website – and which sections they’re avoiding. With this information, you can prioritize updating the areas of your website receiving the least engagement.

Even if your website's performance and design are acceptable, a major update from one of your competitors is a compelling reason to consider a redesign. Periodically check in with your leading competitors and compare their page load times, user interface, and visual elements to yours. If you find yourself lagging in any of these areas, it’s time to make changes.

Have you recently changed how you market your products or services? If you’ve developed a new “look and feel” for your brand or adjusted your business goals, you should redesign your website to match. Failing to align your website with your marketing strategy creates an inconsistent branding that can confuse users and make your business less memorable, undermining customer trust.

A top complaint for many small business owners seeking a redesign is their inability to update their website, instead of having to rely on their web designer who may take too long or may be nowhere to be found. In addition, complex content management systems can be difficult to use for business owners who are not tech savvy. If you are experiencing any of these issues, it may be time to consider a website redesign so that you can keep your website updated and capitalize on opportunities to promote your business. Securing your website is vitally important, both to prevent financial losses and to protect your brand image. If customers receive phishing attempts from your business’s email address, for instance, it can severely damage your long-term credibility. Theft of sensitive customer data can have even worse repercussions, including losing a significant portion of your customer base and negative press. Don’t take the risk – redesign your website with website security in mind.

Receiving negative feedback is one of the clearest indicators your website is overdue for a website redesign. Rather than shying away from critical comments, treat them as a valuable source of information about what your customers expect.
To take things one step further, you can use polls or surveys to proactively engage your customers in the website redesign process. Ask your customers what they like about your current website and what needs improvement.

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