The Captivate Blog

Proven to work, Actionable Tips on How to Grow Your Business with Digital Marketing. Gain practical insights on Website design, Search Engine Optimization, Google Ads, Email Marketing and more.

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The Ultimate Guide to a High-Converting Website

For businesses, a website is one of the most powerful tools for attracting and converting new clients. But simply having a website that looks good isn’t enough—it needs to work hard to convert visitors into customers.  Let’s face it—you spend...

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The Ultimate Guide to a High-Converting Website
Essential Website Updates for the New Year 

Essential Website Updates for the New Year 

Keeping your website up-to-date isn't just about maintaining appearances—it's a critical strategy for staying competitive, attracting customers, and driving growth. A stagnant website can quickly become a liability, turning potential customers away and damaging your brand's credibility.  As we enter...

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7 Steps to Setting Your Business Up for Success in 2025

The new year is the perfect time to refocus and set your business on the path to greater success. It’s not just about resolutions—it’s about making intentional moves that position your business for growth and opportunity. Whether it’s elevating your...

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7 Steps to Setting Your Business Up for Success in 2025
5 SEO Tips to Help Tradesmen Websites Rank Higher on Google

5 SEO Tips to Help Tradesmen Websites Rank Higher on Google

Struggling to get your phone ringing and generate leads for your business? One reason might be that your website is not properly optimized to be found on Google. Another reason could be that your website is getting traffic, but it’s...

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Gain a Competitive Edge in Your SEO Strategy with Featured Snippets

Imagine your business appearing at the very top of Google’s search results, catching the eye of potential customers before any other result. That’s the power of featured snippets—Google’s ‘position zero’ that places your content in the spotlight and drives more...

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Gain a Competitive Edge in Your SEO Strategy with Featured Snippets
How to Increase Domain Authority & Boost Your SEO Rankings 

How to Increase Domain Authority & Boost Your SEO Rankings 

Increasing Domain Authority (DA) can significantly boost your website’s visibility in search engines, helping you attract more organic traffic and potential clients and ultimately drive growth for your business. Domain Authority, originally developed by Moz, is a metric that predicts...

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THE ROI of Website Redesign: Measuring the Impact of Your Website Redesign

As businesses increasingly recognize the pivotal role their online presence plays in driving growth and success, investing in a website redesign becomes a critical strategic move. However, like any significant investment, it's essential to measure the return on investment (ROI)...

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THE ROI of Website Redesign: Measuring the Impact of Your Website Redesign
How to Evaluate a Website Redesign Company’s Portfolio: A Comprehensive Guide

How to Evaluate a Website Redesign Company’s Portfolio: A Comprehensive Guide

When choosing a website redesign company, one of the most powerful tools at your disposal is their portfolio. It gives you a glimpse into their design style, technical capabilities, and the kind of results they can deliver. But before you...

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How to Choose the Right Website Redesign Company 

Choosing the right website redesign company is a critical decision that directly impacts your business’s ability to compete in a crowded marketplace. With hundreds of agencies promising amazing results, how do you ensure you’re partnering with one that truly understands...

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How to Choose the Right Website Redesign Company 
How a Website Redesign Can Improve Your Business’s Online Presence

How a Website Redesign Can Improve Your Business’s Online Presence

75% of consumers admit to judging a company’s credibility based on its website design, according to Stanford University research. This means that a website’s look, functionality, and usability can make or break your business’s online presence. However, many small and...

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