The Captivate Blog

Proven to work, Actionable Tips on How to Grow Your Business with Digital Marketing. Gain practical insights on Website design, Search Engine Optimization, Google Ads, Email Marketing and more.

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One Website Mistake to Avoid

As someone who’s worked with small business websites for over 16 years, I’ve seen all types of mistakes. But there’s one that still surprises me—because it’s so simple to avoid, yet so costly when overlooked. Let me share a quick...

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One Website Mistake to Avoid
Is Your Website Mobile Friendly?

Is Your Website Mobile Friendly?

Your Website Is Frustrating Mobile Users—And You Don't Even Realize It Imagine this: A potential customer visits your website from their phone. They’re ready to book a service, call your business, or make a purchase—but instead, they find themselves pinching,...

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How to Use Data
to Improve Your SEO Strategy

Do you find it challenging to get traffic to your website? Do you want to get found on search engines like Google by people actively searching for the products and services you offer? You might have excellent products and services,...

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How to Use Data <br>to Improve Your SEO Strategy
Common SEO Mistakes Small Business Owners Make When Using SEO As a Marketing Tactic and How to Fix Them

Common SEO Mistakes Small Business Owners Make When Using SEO As a Marketing Tactic and How to Fix Them

Many business owners dive into SEO without a clear strategy, leading to errors that hurt their search rankings and online visibility. From ignoring technical SEO elements to targeting the wrong keywords, these mistakes can prevent a website from reaching its...

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The Ultimate Guide to a High-Converting Website

For businesses, a website is one of the most powerful tools for attracting and converting new clients. But simply having a website that looks good isn’t enough—it needs to work hard to convert visitors into customers.  Let’s face it—you spend...

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The Ultimate Guide to a High-Converting Website
Essential Website Updates for the New Year 

Essential Website Updates for the New Year 

Keeping your website up-to-date isn't just about maintaining appearances—it's a critical strategy for staying competitive, attracting customers, and driving growth. A stagnant website can quickly become a liability, turning potential customers away and damaging your brand's credibility.  As we enter...

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7 Steps to Setting Your Business Up for Success in 2025

The new year is the perfect time to refocus and set your business on the path to greater success. It’s not just about resolutions—it’s about making intentional moves that position your business for growth and opportunity. Whether it’s elevating your...

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7 Steps to Setting Your Business Up for Success in 2025
5 SEO Tips to Help Tradesmen Websites Rank Higher on Google

5 SEO Tips to Help Tradesmen Websites Rank Higher on Google

Struggling to get your phone ringing and generate leads for your business? One reason might be that your website is not properly optimized to be found on Google. Another reason could be that your website is getting traffic, but it’s...

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Gain a Competitive Edge in Your SEO Strategy with Featured Snippets

Imagine your business appearing at the very top of Google’s search results, catching the eye of potential customers before any other result. That’s the power of featured snippets—Google’s ‘position zero’ that places your content in the spotlight and drives more...

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Gain a Competitive Edge in Your SEO Strategy with Featured Snippets
How to Increase Domain Authority & Boost Your SEO Rankings 

How to Increase Domain Authority & Boost Your SEO Rankings 

Increasing Domain Authority (DA) can significantly boost your website’s visibility in search engines, helping you attract more organic traffic and potential clients and ultimately drive growth for your business. Domain Authority, originally developed by Moz, is a metric that predicts...

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