In-depth Google Ads Training Course (Formerly Google AdWords)

Become a Google Ads pro today, and learn how to setup, run, and manage profitable campaigns on Google Ads with this Live Google Ads Course

LEARN GOOGLE ADS FAST WITH THIS HANDS-ON
ONE-DAY GOOGLE ADS TRAINING COURSE

Google Ads is the fastest way to show up on Google Search. Let us train you on how to leverage Google Ads to generate leads and sales for your company or clients. Learn from a real-world practitioner who has managed hundreds of accounts and built a successful digital marketing business by leveraging over 15 years of experience. Get the guidance, insight, and knowledge you need to excel at Google Ads in a simple, straightforward, and highly structured format. Because we are committed to your success, you will have access to us long after the class has ended to get your questions answered and obtain feedback, so you will always be on the right track.

 
 
 

LEARN HOW TO EXECUTE PROFITABLE GOOGLE ADS CAMPAIGNS FROM SCRATCH

  • Use Google Ads to Increase Traffic, Leads, and Sales

    Google Ads is one of the fastest ways to increase traffic to your website, generate leads and sales, increase your revenue, and grow your business.

  • Get Better Results

    Understand key Google Ads Metrics, find out why they matter, and learn a proven process for optimizing your Google Ads campaigns.

  • Avoid Costly Mistakes

    Find out why Google Ads wasn’t producing results before, and learn how to avoid costly mistakes that prevent you from getting better results and better returns on your ad spend.

WHO IS THIS GOOGLE ADS TRAINING COURSE FOR?

Small Business Owners and
Entrepreneurs

who would like to learn how to setup and manage their own Google Ads campaigns and better understand how to maximize results and avoid common pitfalls.

Marketing Professionals or
Individuals

who would like to learn how to use Google Ads to manage advertisement campaigns in-house or better communicate with outside agencies.

*Prior experience not required. Ideal for beginners or intermediate-level users. Classes are designed to suit the needs of all levels. A basic understanding of computers is necessary.

WHY ENROLL IN THIS GOOGLE ADS COURSE?

Personalized, Hands-on
Training

Work on a project for your business or any business that you would hypothetically like to use Google Ads for. We believe that this personalization helps you better understand the material while supporting your learning.

Real-World
Examples

We are not just teachers, we are practitioners, which means we have experience with real-world campaigns that we draw from to provide you with insights and best practices.

Free Retakes Free Retakes for Up to Six Months

We offer free retakes of the course for up to six months. If there are concepts you didn’t grasp the first time around, a retake can help you solidify your knowledge and sharpen your skills.

Small Class
Sizes

Our class sizes are small enough that you can receive one-on-one attention. All your questions will be answered, which ensures that you will get the help and support you need to excel.

Learn from an Experienced Professional

Your instructors have real-world experience from executing hundreds of campaigns over the course of their careers. Get an inside look at how campaigns are run in the real world.

Interactive
Training

Our classes are designed to be interactive and provide you with an enhanced learning experience. You will get real-time feedback and personalized guidance for effective learning.

TESTIMONIALS

Thank you for the extremely impactful class. Between the presentation, in-depth concept explanations, visual examples, as well as providing us with a variety of tools to utilize for keywords and competitor data to help us make the best decisions for approaching paid advertisements across various mediums, you also took the time to connect with each of us and provide a hands-on, individual needs-based overview, which was informative and a great guide.
I really appreciate that I can reach out with ongoing questions. I will certainly be asking for your advice on my upcoming project.
Thank you again! This was definitely the best one-day class I have ever taken and the most cost-efficient course for the amount of knowledge conveyed and ongoing assistance provided. It truly shows that you are doing this to help small businesses grow!

Tricia Data Scientist, Online Education Platform

WHAT YOU’LL LEARN IN THIS GOOGLE ADS TRAINING COURSE

Account
Setup

Get step-by-step instructions on how to setup your account to target your ideal clients.

Keyword
Research

Find your most profitable keywords to lower costs and maximize your return on ad spend.

Campaign
Creation

Learn how campaigns work and how to effectively structure them.

Campaign
Settings

Learn how to choose the right settings so that you can create highly targeted and effective campaigns.

Keyword
Match Types

Without keyword match types, your campaign could be losing a lot of opportunities and money.

Ad
Creation

Learn how to create ads that will grab your audience’s attention and lead to higher click-through rates.

How Keyword
Bidding Works

Learn what you can do to lower your “cost per click” and find the right bidding strategy.

Landing Page
Best Practices

Learn how to optimize your landing page to increase conversions, leads, and sales.

Conversion
Tracking

Learn how to setup conversion tracking and analyze your results.

Google Ads
Features

Discover the most important features, among Google Ads’ various options, to take advantage of.

Navigating Google
Ads UI

Learn how to navigate the Google Ads interface by linking accounts and pulling key reports.

Metrics
and Reporting

Discover the most important Google Ads reports and the top metrics to pay attention to.

  • Google Ads Training for Corporate Groups and Teams

    Empower your marketing team to maximize their return on ad spend with hands-on, practical Google Ads training taught by a 15-year Google Ads practitioner and certified Google Ads specialist. Captivate offers customized Google Ads Training for corporate groups and teams (either at your location or online). We can customize your Google Ads Training to suit the needs and level of your group or you can choose to have your team learn from our present curriculum.

FREQUENTLY ASKED QUESTIONS

We’ve structured this Google Ads course , formerly Google AdWords for small business owners and entrepreneurs who want to manage and improve their own Google Ads campaigns and better understand how to maximize results. It’s also perfect for marketing professionals who manage Google Ads campaigns for their organizations or on behalf of clients.

No prior experience is required. The course is ideal for beginners or intermediate learners. All you need is a basic understanding of computers!

This is not a course, in theory. Instead, you will receive personalized, hands-on training using real-world examples. You’ll leave the course with actionable takeaways and the freedom to refresh your knowledge by taking the class again for up to six months!

Captivate offers customized Google Ads training for corporate groups and teams (either at your location or online). We can customize your Google Ads training to suit the needs and level of your group or you can choose to have your team learn from our pre-designed curriculum.

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