Since my businesses are primarily online publishing businesses, we focus 90% of our marketing efforts online.  We create awareness through content marketing, social media and search engine optimization.  We do a little through advertising — mainly retargeting ads that remind those who’ve already visited the sites to come back and visit (they see our ads when they leave and visit other sites, and it serves as a reminder).

We also create awareness through outbound linking. If you want to get the attention of others online, a great way is to link to a blog post, video or other content item of theirs.  And use the person’s name and their company name in the text — that way they will spot it in their Google Alerts they’ve set up for references to themselves.  If you never link and never quote, it’s like going to a party and refusing to talk to anyone.  Don’t be surprised if no one wants to talk with you (or link to your blog!). Read the full article here on


The Author: Christina Giliberti

Christina Giliberti is owner of CG Online Marketing (

Anita Campbell is the the Founder, CEO and Executive Editor of Small Business Trends, an award-winning online publication for small business owners, entrepreneurs and the people who interact with them.

Nicole McCullum is the founder of Captivate Designs a New York Web Design company specializing in website redesign, that helps business boost their image, leads and sales.  For a Free Website Evaluation or Consultation you may contact Captivate Designs at 877-877-4936.

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