Everyone loves a good deal, and as a small business owner and consumer, it is important that you become aware of the new phenomenon that’s taking place. It’s Risk FREE Advertising.
The new phenomenon is taking place in the local deals space. It’s really simple and really genius if you think about it. Websites such as www.livingsocial.com and www.groupon.com, the two biggest players right now, offer local businesses the way to get in front of consumers in their local market RISK-FREE.
How it Works
You sign up with either one of these websites to be one of their featured advertisers.
You offer a discount on your product or service.
Consumers Receive your offer in their inbox and pay upfront for your products or services (typically, a coupon is sent to the consumer that they will redeem)
You get paid within 30 days.
The Benefits:
It’s Risk-Free Advertising
It’s great for increasing cash flow and getting an infusion of new sales.
It’s an excellent way to Spread the Word About Your Business Risk-FREE and Increase Your Customer Base<
It’s a great form of advertising, especially if you depend on repeat business.
Groupon.com has the larger coverage area, and in fact, they had a commercial during the Super Bowl. However, I personally feel LivingSocial.com has the better deals since I myself have actually made purchases through LivingSocial.com, and they seem to have more innovative ideas in terms of creating and spreading awareness about their product and service. Not to mention they made history, when they offered a deal for Amazon and got one million new customers to purchase Amazon gift cards.
Types of Businesses That Can Benefit
Nail Salons
Beauty Salons
Restaurants
Dentist
Furniture
Fitness
Dance Studios
Hotels & Bed and Breakfasts
Tours
Important Things to Know
Because this service is FREE, Not everyone is Accepted
It will be a great idea to ensure that your website looks professional and provides enough information about your products and services because it will be the first place people go when they receive your offer
Be prepared to handle the massive volume of new customers that you will get, should be selected to participate in a deal, failure to be prepared could cost you both customers and your reputation.
This article was written by Nicole McCullum, the founder of Captivate Designs, a New York Web Design Company.