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Are these outdated website features holding your website back? If the answer is yes, they might be significantly impacting your website’s user experience and conversions.
To create a clean, user-friendly website that is easy to navigate and understand, you need to eliminate any unnecessary website elements. This will not only improve the user experience and enhance website performance but can also lead to increased website traffic, improved search engine rankings, and, ultimately, more conversions.
This blog post highlights 13 key elements you should consider eliminating from your website to create a more effective design and improve user experience, as well as your results. It also provides website optimization hacks to help you enhance your website’s overall performance and, ultimately, convert your visitors into leads and sales.
(Auto-Playing Videos) Credit: Wistia
When it comes to website design, less is often more. Your website’s design is the first impression visitors have of your business, so it’s crucial that it is user-friendly and looks modern. Outdated design elements can negatively impact the user experience and make your website appear unprofessional.
That said, removing outdated design elements that don’t conform to modern web standards is essential. Some obsolete design elements you should eliminate from your website include excessive flash content, overuse of stock images, auto-playing music or videos and outdated typography.
While including the publication date on blog posts may seem beneficial, it’s important to weigh the potential pros and cons. On one hand, displaying the date can provide transparency and indicate the freshness of the content. However, it can also have drawbacks.
The effectiveness of your website relies heavily on its ability to guide visitors towards specific actions. These crucial elements, commonly known as Call-to-Actions (CTAs), play a pivotal role in engaging users and driving conversions.
Users should quickly and easily understand what action to take when they visit a website. One of the most prevalent mistakes in CTA design is the absence of CTAs, leaving visitors without clear pathways to engage.
Equally detrimental is the creation of confusing or unclear call-to-action buttons. Poorly designed CTAs can lead to confusion and frustration, ultimately affecting your website’s performance. To ensure that your website has effective CTAs, make sure that they are highly visible, ensure that your CTA button copy is clear and concise while utilizing contrasting colors to make it stand out from the rest of the page. Avoid vague or ambiguous language and be specific about the expected outcome when users click your Call-to-Action.
Your website’s navigation is one of the most important elements of the user interface. It helps visitors find the information they need and allows them to move around your site easily. However, overly complex navigation or too many navigation options can overwhelm and confuse users.
In fact, it can make it difficult for visitors to find what they’re looking for, leading to frustration, and potentially causing them to leave your site. Poor navigation structure can also make it harder for search engines to crawl and index your site, negatively impacting your SEO efforts.
To simplify your navigation and streamline your user interface, consider the following tips:
Simplifying your navigation and improving your user interface can create a better experience for your visitors and improve the site’s overall performance.
Testimonials are an excellent tool for building trust with potential customers, but dedicating a separate testimonials page on your website may not yield the best results.
A more effective approach is to integrate testimonials seamlessly throughout your website, especially on relevant product or service pages, as they play a crucial role in the conversion process. Placing testimonials directly on these pages ensures that visitors have easy access to the information they need to make informed decisions without leaving the page.
Your website headlines serves as the initial impression for visitors when they arrive at a website. It should be actionable, concise, engaging, and immediately capture the visitor’s interest. Unfortunately, some websites make the critical error of using vague or irrelevant headlines that fail to captivate the audience.
One prevalent mistake is the use of generic headlines that lack any meaningful value for the visitor. For instance, a headline that simply reads “Welcome to our website” offers no insight into the business or what the visitor can anticipate. Using Welcome in your headlines are rarely a good idea. It’s essential to create a website headline that is specific to your business, highlighting its unique attributes and distinguishing it from competitors.
Another misstep is presenting a headline that is overly long or complicated. Visitors should be able to grasp the essence of the headline at a glance. A lengthy or intricate headline can overwhelm visitors, potentially leading them to exit the website prematurely. Keep the headline succinct and direct to ensure a positive user experience.
Finally, avoid using a headline that is too salesy or promotional. Visitors want to feel like they are in control of their purchasing decisions, and a headline that is too promotional can turn them off. It is important to strike a balance between promoting the business and providing value.
Linking to social media icons can be an effective way to expand your social following and provide an additional touchpoint with your audience. However, it’s essential to remember that your website serves as the central hub for generating leads and sales. Consequently, your social media icons should not overshadow your website’s primary call to action. The goal is to strike a balance: while you want to connect with your audience on social platforms, you also want to keep visitors engaged on your website.
Ideally, social media icons should be strategically placed, often in the website footer. This placement ensures they are accessible for those who wish to connect on social media without diverting visitors away from your main website content and calls to action.
Use simple, minimalist icons that match the website’s color scheme and design, and preferably put them in the website footer.
Long paragraphs can overwhelm website visitors and deter them from reading your content. Faced with a massive block of text, readers are more likely to bounce from the website, leaving it. Therefore, it’s crucial to keep your paragraphs short and concise, ensuring that visitors can quickly scan and grasp your message.
Here are practical tips for effectively breaking up lengthy paragraphs:
By following these techniques, you can significantly improve the accessibility and user-friendliness of your content.
When a visitor submits a form on your website, it’s common practice to redirect them to a thank you page. However, if this page doesn’t offer any further action or information, it becomes a dead end. Dead-end thank-you pages can be frustrating for visitors, and they can also hurt your website’s performance.
To avoid this, make sure to include a call to action on the page. This can be a link to related content, a request to follow your social media accounts, or an invitation to sign up for your newsletter. Including a call to action will keep visitors engaged with your website and encourage them to return.
When it comes to forms and surveys, simplicity is key. Complex forms can be overwhelming, , and time-consuming for users, leading to frustration and decreased participation. Addressing the need for simplicity in forms and surveys is crucial for increasing user participation.
To simplify your forms and surveys, consider the following tips:
In today’s world, where more than half of the website traffic comes from mobile devices, Having a non-mobile-friendly website can harm your business, as it can lead to a poor user experience, resulting in high bounce rates and low conversion rates.
Therefore, ensuring your website is mobile-friendly is crucial, not only for user experience but also for your website’s SEO, since Google is a Mobile-First search engine.
Here are the top non-mobile-friendly features that you should eliminate from your website:
To ensure your website is mobile-responsive, you can use House browser plugins such as LightHouse like Google’s Mobile-Friendly Test to test your website’s mobile friendliness.
Plugins are a great way to add functionality to your website, but too many of them can slow down the website and make your website susceptible to malware negatively impacting your website’s performance. You should regularly review your plugins and remove non-essential ones that are no longer necessary or are not being used.
The first step to removing non-essential plugins is identifying which are essential for your website’s core functionality. Keep these active while disabling non-essential ones. To determine which plugins are non-essential, review your plugin usage and check which ones are actively used. Unused plugins can be safely disabled or uninstalled.
Maintaining fresh and relevant content is paramount for your website’s success. Outdated content not only erodes credibility but also leads to a loss of business opportunities.
To ensure your website stays up-to-date, consider reviewing your content regularly, ideally at least once a month. Look out for information that may have become irrelevant or obsolete. Don’t forget to remove expired announcements, holiday content, and promotions.
Creating a website maintenance plan to keep your content up-to-date enhances user experience and engagement. Eliminate any redundant content that doesn’t add value to your website.
To improve your website performance, you should eliminate clutter and unnecessary elements that distract from your content. This includes removing excessive ads, pop-ups, and irrelevant images. You also want to streamline your navigation and make it easy for users to find what they’re looking for. This can be achieved by organizing your content into clear categories and using descriptive labels for your menu items. We recommend reviewing your website regularly and making updates as needed to encourage action.