Hands-on SEO Coaching
by a SEO Specialist

Master the Steps to Higher Rankings, More Traffic, and Increased Leads & Sales.

Become Great at SEO

Work with a SEO Coach who has a proven track record of success and over 16 years of experience practicing search marketing and working as a SEO Trainer and SEO Coach. Get hands-on and highly personalized SEO coaching that will teach you the techniques we have used to rank hundreds of websites, including this site and this very page you are reading. I can cut through the clutter and share with you only the most relevant and effective techniques for getting found on search engines like Google, saving you time and money. Get the coaching you need to learn how to increase traffic to any website and rank higher on all major search engines.

 

Our SEO Coaching Service Provides You with an In-depth Blueprint of What it Takes to Succeed at SEO.

  • Market your Business Affordably

    Take advantage of one of the most cost-effective ways to reach your ideal clients or target audience online by learning to do SEO yourself or get a better understanding of what SEO entails.

  • Develop a Winning SEO Strategy

    Discover the strategies and tactics needed to get to the top of search engines, with easy-to-understand, practical steps that you can implement right away.

  • Accountability & Support

    We will support you every step of the way to ensure that your website is properly optimized to reach your target audience by taking you from planning to execution.

SEO Coaching – What‘s Included:

SEO Audit

We will start by discussing your goals & then conduct a quick audit to benchmark where you are, and create a plan for achieving your goals. This includes ensuring that you have a solid foundation in place.

Keyword Research

Learn how to uncover the right keywords to reach your ideal clients. Discover the right tools to use and how to use them to gain a competitive advantage over your competitors and rank your website quickly.

SEO Content

The saying “content is king”, is especially true when it comes to SEO. Learn how to take a strategic approach to creating content that helps you rank faster in search engines and increase traffic to your website.

On-Page Optimization

Get a proven framework and best practices into how to optimize your website to demonstrate relevancy to search engines including the key places search engines look to discover your focus keywords and the right methods to apply.

Off-Page Optimization:

Discover all the steps you need to take to build your website authority and increase your rankings. We share the best practices and blueprints you need and provide you with insight into your competitors off-page strategy.

Technical Optimization

Learn how to optimize your website technical foundation so that search engines can effectively crawl and index your website. We will review your website structure, your website technical foundation, core web vitals and much more.

Success Strategies

Ranking at the top of the search engines is just one part of the equation, the other part is turning site visitors into leads and sales. We provide you with the blueprint to succeed at both.

Coaching Support

We are committed to your success, that is why you have access to us by email throughout your coaching to get questions answered or help you overcome any challenges you may be stuck on.

Why Hire Us for SEO Coaching?

Proven
Results

We have been known to get results where others have failed and have the proof to back it up. Since we spend most of our days reverse-engineering what works for our client's websites, we have what it takes to help you succeed.

Customized Coaching

We do not believe in a one-size-fits-all approach when it comes to SEO coaching, so we personalize our SEO coaching services to suit your needs and meet you where you are and at the level of your competency.

Patient and flexible

We strive to make sure this experience is a wonderful one for you, where you are getting the support and help you need to achieve the results you’re seeking. Many of our SEO coaching clients rave about how patient and easy to work with we are.

TESTIMONIALS

I enjoyed my SEO coaching sessions with Nicole of Captivate Designs! She coached me through very informative sessions, with clear, actionable takeaways. As a busy business owner, she gave me the best tips and tricks I needed to start ranking. After our 3rd session (out of 4), I was ranking for new targeted keywords! I highly recommend her SEO coaching for business owners who have the time to implement her lessons and also need a budget–friendly way to start SEO. She took the time to understand my market and analyze my competitors in the rankings. The lessons were not only informative but hands-on, as she talked me through the process live via screen sharing so that I was proficient enough to continue the work moving forward. This is a very valuable skill (one that will cost a lot of money to hire a professional for). I feel empowered by this new knowledge that I have to boost my business through SEO, thanks Nicole!

K. Northup, Wedding Planner

About Your SEO Coach, Nicole McCullum

Nicole McCullum is a nationally recognized SEO expert and educator and, the founder of Captivate Designs. She has helped thousands of small business owners show up, get found, and grow. 

She has trained entrepreneurs across the United States, as well as marketing professionals from companies including Michael Kors, Financial Times, Pfizer, and thirteen members of the NYU Marketing team on how to do SEO. Nicole has also led SEO workshops in partnership with Google NYC and participated in entrepreneurship discussions at Facebook Headquarters in Menlo Park. 

For more than a decade, Nicole has been a pioneer in SEO education. She was the first to introduce digital marketing and SEO training to the NYC Department of Small Business Services, where her workshops became the foundation for how thousands of founders learned search engine optimization. Since then, she has trained audiences at Create & Cultivate, Small Business Expos, the Tory Burch Foundation, and other major stages nationwide. 

What sets Nicole apart is her ability to take something as overwhelming as SEO and turn it into clear, actionable steps that anyone can follow. She blends deep technical expertise with a warm, supportive teaching style that helps business owners feel empowered rather than intimidated by search. 

As a world class local SEO expert, Nicole has ranked hundreds of websites, built advanced operational systems for Google Maps and organic search, and developed scalable frameworks that help small businesses compete with bigger brands. Her work is rooted in strategy, credibility, and a genuine desire to see entrepreneurs win. 

Whether you are learning SEO for the first time or refining your strategy for growth, Nicole’s SEO coaching gives you the confidence, structure, and expert guidance to take control of your visibility and turn it into consistent traffic, leads, and sales .

GET YOUR FREE SEO AUDIT

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    FREQUENTLY ASKED QUESTIONS

    Search engine optimization is basically the art and science of making your website appear in various search engine results. It involves a wide variety of practices including the creation of content, optimizing this content for your chosen keywords, and building backlinks to your site. When done successfully your website will rank for keywords and people will visit your website.

    SEO involves taking a strategic approach to optimizing your website for search engines. This process involves demonstrating relevancy with the right keywords and content, building authority, and ensuring that your website has a strong technical foundation.

    Search engine spiders first crawl your website to fetch all of your webpages. Those pages are then added to the search engine’s index, which acts a lot like a filing cabinet stored across thousands of servers. When a user conducts a search for a specific query, the search engine then searches the index to find the pages that include the search terms. Next, the search engine ranks the webpages according to their algorithm (a formula that evaluates over 200 factors on your website to determine your ranking).

    There are several factors that are taken into account when performing search engine optimization. Here at Captivate, we focus on four key pillars: Keyword Research, On-Page Optimization, Off-Page Optimization, and Technical Optimization. This approach has helped our clients rank at the top of the search engines results pages, as well as increase their website traffic, leads, and revenue.

    We focus on 4 main SEO pillars in our SEO Coaching Session – Keyword Research, On-Page SEO & Content, Off-Page SEO, and Technical SEO. These pillars take a 360 approach to ensuring that you implement the right strategy to rank in search engines.

    The number of SEO coaching sessions you need will be dependent on your current knowledge of SEO and your goals. We recommend you start with 4 and if you need additional sessions that can also be added.

    Our SEO coaches use a hands-on approach to guide you and help you learn to master the basics of SEO, how to write quality content and the steps you need to take to rank your website in search engines.

    Our SEO training is longer and more detailed over the course of two days. SEO coaching can be spread out so that you can learn, then implement and get your work reviewed.

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