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The fact is when a prospect lands on your company’s website, one of the top questions they are asking themselves is, “Why should I buy from this company?” You need to answer this question compellingly so you can meet your...
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According to Investopedia.com, a value proposition is “a business or marketing statement that summarizes why a consumer should buy your product or use your service. This statement should convince a potential consumer that one particular product or service will add...