The SEO Playbook: How to Rank on Google and Generative AI Platforms

Your customers are searching on Google and AI engines right now. Are they finding you, or your competitors? Use my step-by-step SEO blueprint to rank in Google and show up in AI searches, driving free, consistent traffic, leads, and clients in this on-demand, 90-minute training. Watch anytime. Only $195. 

Real Results from Real Business Owners

Verified Review
"Nicole’s depth of knowledge is extremely impressive. I saw my lead generation and new business increase almost to a point where I can’t keep up."
Tony S
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"Hands down it is one of the best SEO training courses you can take!"
April M
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"Within one week of taking Nicole’s class we are already seeing higher rankings. Take the class."
Jeff G
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"Nicole is the real deal. She simplified SEO so nicely, especially how to do keyword analysis. If you don’t want to pay for a tool, what do you do? All of her tricks and strategies are so easily implementable that I thoroughly enjoyed the workshop."
Rathna R
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"I highly recommend this class to anyone interested in SEO. Don’t waste your time going anywhere else. This is the class you need."
Benjamin S
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I finally understood why Google didn't recognize my location after a year of attempting to fix it, including hiring a different SEO company for help.
Michelle W
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This training packs so much information into that you will be ready to go with your Google Business Profile.
Deanna F
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"Nicole knows the real stuff and the course helped me understand this is not impossible to do!"
Chao Z
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"Love the way Nicole is so thorough."
Jolinda P

Learn How to Show Up Everywhere: The SEO Playbook (90-Minute Training) 

Why This Training is Different 

SEO is no longer just about Google. AI engines like ChatGPT, Perplexity, and Gemini pull their answers from Google’s search results. That means if you rank on Google, you can get discovered everywhere. Inside this training, I’ll show you how to position your site to win in both search engines and AI engines. 

Who This Training Is For

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Business Owners Who Want More Leads

You’re tired of being invisible online while competitors get the calls. You want your website to finally bring in consistent, high-quality inquiries.

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Service Providers Who’ve Been Burned Before

You may have tried SEO agencies or “cheap services” in the past with little to show. You’re ready for a proven, step-by-step system you can trust.

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Entrepreneurs Who Don’t Have Time for Guesswork

You’re already juggling a dozen roles in your business. You need a clear, plain-English process that actually works — without endless tutorials.

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Owners Who Rely Too Much on Referrals & Social Media

Referrals and hustling on social platforms only go so far. You want a website that generates new business while you focus on serving clients.

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Anyone Who Wants to Show Up in Google & AI Searches

Your ideal customers are searching on Google and asking ChatGPT for recommendations. If you’re not showing up there, you’re missing out.

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Those Who Value Long-Term Results Over Shortcuts

You know real SEO isn’t about hacks or overnight tricks. You want a sustainable system that keeps working long after you implement it.

Not for people who want overnight results or shady “hacks.” This is long-term SEO done right.

Start Ranking on Google & AI Engines

The SEO Playbook (Step-by-Step)

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Part 1: Intro to SEO — The SEO Advantage

  • tick Why SEO beats paid ads long-term (and how it delivers leads for free) 
  • tick How Google’s search results actually work 
  • tick Why most small businesses stay invisible online (and how to fix it) 
  • tick The key pillars of SEO 
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Part 2: Keyword Targeting — How to Find Your Ideal Clients Online

  • tick How to pick the right keywords so your ideal clients find YOU 
  • tick How to “spy” on competitors and uncover gaps you can outrank them on 
  • tick The keyword mistakes that quietly kill your traffic 
  • tick Tools and frameworks for finding winnable keywords (with in-depth demos) 
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Part 3: SEO Content That Works

  • tick Why content is the foundation of every SEO strategy 
  • tick How to create content Google and your audience love 
  • tick What Google is really looking for in your content 
  • tick Content formats that win rankings and boost engagement 
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Part 4: On-Page SEO — How to Optimize Your Site

  • tick How to demonstrate relevancy to rank your site 
  • tick The overlooked page elements that quietly move you up in Google
  • tick Image SEO: how to rank in image search with quick tweaks
  • tick A proven methodology to climb to the top of search results 
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Part 5: Off-Page SEO — How to Build Authority and Boost Rankings

  • tick The key core components of off-page SEO 
  • tick The strategies high-authority brands use to stay on top 
  • tick The hidden pitfalls most businesses make with off-page SEO (and how to avoid them) 
  • tick Proven ways to expand your reach beyond your own website audience 
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Part 6: How to Rank in AI Overviews

  • tick How to identify keywords that generate AI Overviews 
  • tick Essential steps to get your business featured in Google’s AI Overviews 
  • tick How to structure your content to show up in “answer-first” results 
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Part 7: GEO — Generative Engine Optimization (Show Up Beyond Search)

  • tick What GEO is and why it matters in the AI era 
  • tick How to optimize for answer engines like ChatGPT, Perplexity, and Gemini so your business shows up everywhere 
  • tick Why SEO now equals visibility across platforms (not just Google) 
  • tick Your action plan to future-proof your site and be GEO Ready 

Bonuses (Included Free — $297 Value)

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BONUS #1: SEO Strategy Template

Build a winning SEO roadmap from day one, using a proven framework to plan your SEO strategy with clarity and confidence.

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BONUS #2: SEO Setup Checklist

Never miss a critical step. Set up your website the right way so it’s ready to rank and generate leads.

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BONUS #3: SEO Audit Checklist

Quickly identify what’s holding your site back, uncover hidden opportunities, and take action to improve rankings.

Here’s What You Can Expect From the
The SEO Playbook

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Before The SEO Playbook…
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You have a website, but no one finds it.

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You’re invisible on Google while your competitors get the leads.

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You’re invisible in AI engines like ChatGPT, Perplexity and Gemini.

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You’ve wasted money on “SEO services” with nothing to show.

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You feel like SEO is too complicated or not for small businesses.

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After The SEO Playbook…
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You’ll have a proven system to rank higher on Google without guesswork.

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You’ll have a clear approach to showing up in AI engines.

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You’ll know exactly how to pick keywords, optimize your site, and attract traffic.

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You’ll show up when people are searching for what you do, not just your competitors.

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You’ll finally start generating leads from your website consistently.

What’s Included When You Enroll Today

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90-minute, step-by-step on-demand training

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SEO Strategy Template (never start from scratch again)

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SEO Setup Checklist (so you don’t miss a step)

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SEO Audit Checklist (find and fix hidden mistakes)

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One year of access

The Full SEO Playbook Curriculum (Step-by-Step) 

Part 1: The SEO Advantage

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Why SEO is the #1 long-term traffic source for service businesses

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The biggest mistakes small businesses make that keep them invisible

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How search results really work (and what that means for you)

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The key pillars every SEO strategy is built on

Part 2: Keyword Targeting Made Simple

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How to uncover the exact keywords your ideal clients are searching

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Spot the hidden keyword gaps your competitors are missing

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Simple frameworks to choose winnable keywords

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Tools and demos that make keyword research less guesswork and more science

Part 3: Content That Gets Found

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Why content is the foundation of your SEO success

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How to create content Google and your audience love

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The EEAT principles behind high-ranking content

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The content formats proven to earn rankings and drive engagement

Part 4: On-Page SEO Essentials

You’ll learn how to tweak, improve, and scale your campaigns — so every dollar goes further.
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How to structure your site so Google understands your relevance

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Quick fixes to perfectly optimize any page (no tech skills required)

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Image SEO and metadata best practices that boost visibility

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A repeatable process for turning pages into lead-generating assets

Part 5: Building Authority (Off-Page SEO)

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The core components of authority-building that actually move rankings

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The strategies high-authority brands use to stay on top

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How to approach link building the right way (without spam tactics)

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Proven ways to expand your reach beyond your own website audience

Part 6: Ranking in AI Overviews

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How to identify keywords that trigger AI Overviews

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The essential steps to get featured in Google’s “answer-first” results

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Structuring your content for maximum visibility in AI answers

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How to identify keywords that trigger AI Overviews

Part 7: Generative Engine Optimization (GEO)

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What GEO is and why it’s the future of search visibility

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Practical steps to optimize for answer engines like ChatGPT, Perplexity and Gemini

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Why SEO now means visibility across multiple platforms, not just Google

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Your action plan to future-proof your business and be GEO-ready

The #1 Reason You’re Not Getting Enough Leads?

You’re invisible to the people already searching for what you offer.
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They’re Googling your service right now… But instead of finding you, they’re clicking on your competitors.

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You don’t need to be the best marketer. You just need to show up where it matters — with ads that actually work.

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That’s exactly what the Google Ads Playbook is built to help you do.

FREQUENTLY ASKED QUESTIONS

No. This is SEO in plain English, broken down step by step. 

Yes. Starting early helps you avoid mistakes and rank faster.

That’s exactly why I created this playbook, so you can follow a proven, no-fluff system.

SEO is long-term, but many students see improvements within weeks when they take consistent action.

Ready to Finally Get Found?

Stop being invisible online. Start showing up where your clients are already searching. Get your website found on Google and AI search engines. This course pays for itself with just one client. Pay once and enjoy free traffic and leads on an ongoing basis.

Watch Instantly. Get Access Now — Just $195