One of the most important things that you should pay attention to when launching a new website is to ensure that you install analytics tracking into each of your website pages. For the purpose of this article, I would like to discuss Google Analytics because it is Free and I personally use it for all of my websites as well as my clients’ websites.Google Analytics, provide you with the opportunity to measure and track your website performance so that you can make improvements where necessary.

It provides you with valuable data such as:

1. The number of visitors to your website. If your phone is not ringing perhaps you’re not getting enough traffic and if you are getting a lot of traffic but little to no inquiries, it could be that your website is just not effective.

2. Where are your visitors coming from? Very valuable, you can track which ads are working for you and which advertising are not working and double down on the ones that are working if possible.

3. What keywords are bringing you the most inquiries? Another great fact to know, especially if you are investing in Google AdWords, there’s simply no point in bidding on keywords that are not converting to leads. You can take it a step further and setup conversion tracking in your AdWords account and link it to your Analytics account to track the conversion rate of your AdWords campaign.

4. What is your website bounce rate? The number of visitors that leave your website without going beyond the homepage. This means that you are losing your prospects the moment they visit your website and you’re simply not appealing to them or their needs, your website is not effective or functioning to its full potential. If your website has a high bounce rate, instead of throwing more money at advertising, by simply redesigning your website and making some key changes, can help you lower your bounce rate and increase your website conversion rate, which will help you save on advertising cost and give you a higher Return on investment.


Nicole McCullum is the founder of Captivate Designs a New York Web Design Company specializing in Website Redesign. Captivate Designs also offer Website Design Syracuse New York and welcome the opportunity to work with businesses looking for Website Design Syracuse New York, simply give us a call for a free consultation at 877-877-4936

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