When redesigning your website, ensure that you implement an Easy Navigation Bar. People need to get to your products or services as quickly as possible, so make sure your categories and services are easy to use, and your subcategories are precise enough for customers to find what they are looking for easily. Have friends and family test your navigation before launch to understand how user-friendly it is. It’s a great idea to have visitors at a few different levels, such as novice, intermediate, and advanced, test your website usability and functionality to see how user-friendly your website navigation is. This will give you valuable insight and help you determine whether your products and services will be easy for your prospective visitors and potential customers to find.
Easy navigation will help minimize your website bounce rate and maximize your website conversion rate. Research has shown that websites that are not user-friendly are often left abandoned by website visitors. The back button is the most widely used button online for this very purpose. Don’t let this be you. It’s a great idea to have your developer do a mockup of your website sitemap so that you can determine whether or not it makes sense before going deep into the project.
Nicole McCullum founded Captivate Designs, a New York Web Design company specializing in Website Redesign. If you require a Website Redesign, please feel free to contact us for a free consultation at 877-877-4936.