Why blog? Find out why blogging is important.

Why Blog?

If you have asked yourself,‘why blog?’ or,‘should my business have a blog?’, these statistics may help you answer these questions.

What is business blogging?

Business blogging is essentially a marketing tactic where businesses create and publish content that helps them get more visibility online for their business.
Business blogging usually involves creating blog posts on a particular topic that is relevant to your business and your target audience. In other words, your business blog should address issues that are related primarily to your business.

Benefits of business blogging

Perhaps you have a blog already, and you are wondering if you should continue to focus on it, or you are considering adding a blog as part of your marketing strategy. There are many reasons why blogging is important for your business and can be a worthwhile piece of your marketing strategy. Here are 6 compelling reasons to use business blogging.

A blog positions you as a subject matter expert

By continuously posting content that is helpful and relevant to the questions and challenges your target audience may be experiencing, or sharing industry trends and changes, your target audience starts to see you as an expert in your field. This is especially common for professional services. The more your target audience gets to know about you the more they trust you and the more credibility you gain. Over time you become the go-to expert on your topic; the one they can rely on to get their questions answered and their problem solved. It also makes it a lot easier for them to choose to do business with you.

Blogging helps increase traffic to your website

Talk to any business owner and one of their goals is always to create more visibility and traffic to their website. Blogging allows you to increase traffic to your website in a very cost effective way and reach new people who might not have otherwise heard about you.
Every time you write a blog post, that page then gets listed in search engines which translates to one more opportunity for you to appear in search engine results when someone is searching on your topic. This also leads to Google coming back and crawling your website more frequently.

Blogging creates content that can be shared on social media

Blogging also helps create brand awareness. Think about it, most people won’t be likely to share your website address on social media, but they are more likely to share a piece of content with helpful tips. The more your content gets shared, the more you become known and the more brand awareness you create. This makes your company name and brand more recognizable and leaves a lasting impression in the minds of your target audience that conveys stability, leads to loyalty and trust and ease of purchase.

Blogging helps convert traffic to leads

Now that you have more traffic to your website through blogging, you have the chance to increase leads and build your email list.
As mentioned earlier, every blog post you publish is another page listed in search engines. This means that every post provides you with a new opportunity to generate new leads. For this to work, all you need to do is add a call-to-action to every blog post that requires your visitors to take action.
These calls-to-action can be to sign up for a free webinar, download a free report, a free checklist, request a consultation etc.

Blogging produces long-term results

One other benefit to blogging is that it produces long-term results when executed strategically and consistently. Once you create a blog post, it stays in the search engine forever, so it continues to produce results in the form of traffic, leads, and pageviews for a long time to come because it never expires. In other words, you would continue to get traffic and leads from that blog post for days, weeks, months and years. The effort you put into one blog post today may generate thousands of views and leads for you overtime.

Blogging helps your SEO

Because search engines love content, each time a blog post is added to your website, they come back and crawl your website and update their index. This helps your SEO and creates additional internal links on your website, strengthening your website’s SEO. Blogs also help build and cultivate an audience that keeps coming back to read your content. This is also a great signal to search engines that your website is popular, helping to boost your rankings.
In closing, it’s important to note that while blogs are an essential to marketing today, most people tend to give up due to not seeing results right away. If you are considering adding blogging as part of your marketing strategy, you need to consider that a blog won’t produce immediate results, it produces results over time. It may be months before you start generating leads, the key is maintaining consistency and high-quality content that your audience is searching for.

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