The Captivate Blog

Proven to work, Actionable Tips on How to Grow Your Business with Digital Marketing. Gain practical insights on Website design, Search Engine Optimization, Google Ads, Email Marketing and more.

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Unlock Higher Rankings with a Better Domain Authority Score 

Understanding Domain Authority: What It Is and Why It Matters  Domain Authority (DA) and Page Authority (PA) are metrics developed by Moz to predict how well a website and its individual pages will rank on search engine results pages (SERPs)....

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The Ultimate Guide to Website Redesign Cost

Your website is more than just an online presence—it's the central hub of all your advertising and marketing activities. Every social media campaign, email newsletter, search engine optimization (SEO) effort, and paid ad ultimately drives traffic to your website. It's...

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THE SEO VALUE OF LONG-FORM CONTENT: WHEN AND HOW TO GO IN-DEPTH

Are long form content a part of your SEO strategy? The importance of content when it comes to SEO cannot be overstated. However, not all content is created equal, especially when it comes to search engine optimization (SEO). As search...

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From Zero to FIRST PAGE RANKINGS: Building an SEO Strategy from Scratch

Ranking on the first page of Google is easier than you think with a good SEO strategy. Search Engine Optimization (SEO) has become an indispensable tool for growth and success. As we dive into the intricacies of building an SEO...

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How to Use Topic Clusters to Boost Your SEO

Topic clusters have emerged as a powerful SEO strategy to enhance content organization on your website and improve your search engine rankings. This approach revolves around creating a comprehensive network of related content, focusing on a broad topic and various...

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How to Write Compelling Content for Tradesmen Websites

A Guide to Website Copywriting Frameworks The quality of your website content can make or break your website's performance. Creating content that grabs the attention of your visitors is crucial for increasing website conversions. Whether you’re a kitchen or bath...

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Top 15 Must-Have Features for Tradesmen Websites

Creating a compelling and functional website is essential for tradesmen who want to attract and retain customers. Your website is an important tool in providing potential clients with their first impression of your services. Here are the top 15 must-have...

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Tradesmen Advertising: How to Advertise as a Tradesman?

Advertising is essential for tradesmen looking to grow their business and reach new customers. Whether you're a plumber, home renovation contractor, kitchen and bath remodeler, electrician, carpenter, or any other type of tradesman, effective advertising can help you stand out...

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How Much Time Are Users Spending on Your Website?

Understanding how much time users spend on your website is crucial. This metric, known as "dwell time," provides valuable insights into user engagement and the effectiveness of your website. But why is dwell time important, and how can you improve...

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How to Prioritize Website Updates

Your website is a living entity that requires constant tweaks and updates to attract and engage your customers. But which updates should you prioritize? Where should you focus your efforts when it comes to improving your website? There are countless...

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Essential Monthly Updates Every Website Needs

  Is Your Website Up-to-Date? Keeping your website up-to-date is crucial for maintaining its effectiveness, security, and user experience. Regular updates ensure that your site remains relevant, performs optimally, and continues to attract and retain visitors. If you're like most...

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15 Essential Elements Every Website Must Have to Be Effective

Creating an effective website goes beyond having a pretty design or engaging content. It involves a comprehensive approach that ensures the site not only attracts visitors but also keeps them engaged and turns them into customers. Here are the crucial...

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Turn Clicks into Clients with a Better Organized Website Structure

Your website serves as the virtual front door to your business. It's the first impression you make on potential clients and a pivotal touchpoint for converting casual browsers into loyal customers. However, a common pitfall that many businesses encounter is...

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What is Image SEO and Why Does It Matter?

  The importance of Search Engine Optimization cannot be overstated. It’s the key to improving the quality and quantity of website traffic by increasing visibility in search engine results pages (SERPs). It ensures your website ranks well, drives organic traffic,...

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Key Elements to Eliminate From Your Website

Get More Results from Your Website? Eliminate These 13 Outdated Website Features Today! Are these outdated website features holding your website back? If the answer is yes, they might be significantly impacting your website’s user experience and conversions. To create...

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Elevate Your Business in 2024
with These 9 Strategies

Is growing your business one of your goals for the New Year? If so, you’re not alone. A 2023 survey by SCORE, a non-profit organization that supports small businesses, revealed that 74% of small business owners set goals for the...

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Is Your Website Ready For The New Year

Is Your Website Ready for 2024? As we approach 2024, it's the perfect time to evaluate the main gateway of your marketing—your website. Is it equipped to support your ambitious goals for the upcoming year? While many businesses focus on...

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Top 2023 Digital Marketing Trends You Can’t Afford to Miss

  The digital marketing industry is constantly evolving. As a result, keeping up with the latest trends can be a challenge. Every year brings new opportunities for businesses to reach their target customers, and 2023 is no exception. As we...

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5 End Of Year Reflection Questions

When a new year begins, I like to reflect on the previous year. This allows me to review what worked and what didn’t work, as well as identify areas in which I would like to improve, dreams that I would...

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SEO Pricing: How Much Does SEO Cost?

How Much Does SEO Cost? A Guide to SEO Pricing There are approximately 5.6 billion Google searches every single day. Chances are whatever product or service you’re selling, there’s someone searching for it on Google. So how do you get in front...

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