Let’s talk about one of the most overlooked ways to strengthen your SEO and AI visibility: your blog.
You might be wondering…
A QUESTION WORTH ASKING
Do people even read blogs anymore?
Your blog can do much more than attract readers. It can help search engines and AI tools understand what you know, what you offer, and who you help. It can help you create brand awareness, generate leads, and acquire more clients.
Here’s how.
01Build topical authority
Imagine you’re a bookkeeper specializing in helping small businesses manage their finances.
Instead of publishing random blog posts, you create helpful content around related topics:
Example blog topics for a bookkeeping business
- How to manage cash flow in a small business
- Common bookkeeping mistakes small business owners make
- How to prepare your books for tax season
- When should a small business hire a bookkeeper?
YOUR ACTION STEP
Apply this to your business
Choose one core service you want to be known for. Write down four to six questions your ideal clients regularly ask about that service. Turn those questions into helpful blog topics, then link each article to the relevant service page on your website.
Together, these articles help position your company as an expert in your field, build topical authority, and help search engines understand the topics your website covers.
02Increase your chances of being mentioned and cited by AI
When someone asks ChatGPT, Gemini, Perplexity, or another AI tool a question on your topic, you want your content to be a useful resource.
Publishing helpful, specific content gives AI engines more information to discover and potentially cite your business when answering relevant questions.
03Support your Google rankings and AI search visibility
Your website builds authority by demonstrating expertise and covering relevant topics in depth. A strategic blog answers your ideal clients’ questions, covers relevant search topics, and links related articles to your core service pages.
THE IMPORTANT DISTINCTION
BLOGGING ALONE ISN’T ENOUGH.
Your blogs need to be strategically planned, keyword-optimized, connected to your services, and part of a comprehensive SEO strategy.
My advice? Don’t blog just to publish content. Create content that builds your authority, strengthens your Google rankings, and increases your opportunities to get discovered in AI search.