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Google has announced that page experience will now become a part of its search engine ranking signals. This update is being referred to as the Google Core Web Vitals Update. Core Web Vitals are a set of metrics that Google considers important to a web page user experience. They are used to measure a websiteās […]
A Guide to Google Search Console Google Search Console is an indispensable tool to SEO professionals and anyone looking to optimize their website to get found on Google. Learn everything you ever wanted to know about Google Search Console and how to use it to improve your SEO results, including specific tactics and strategies that […]
Do you often miss emails you are waiting on because they are mistakenly sent to the spam folder? Captivate Designs would like to ensure that you donāt miss opportunities because you did not receive an important email. Ensure that emails you would like to receive donāt get blocked. Follow the below steps to whitelist email […]
How do you know if your investment in Search Engine Optimization (SEO) is paying off? The key is setting SEO KPIs and monitoring your SEO Metrics once you have started implementing your SEO strategy. KPIs (Key Performance Indicators) are measurements of success that let you know how well youāre meeting your campaign objectives. When it […]
COVID-19 has changed the world completely and has impacted the way we do business. Businesses are now forced to change their marketing tactics to match the time we are in. What worked a couple of months ago may not work now. Your website is more important now than ever before – a recent study by […]
With the world currently grappling with the effects of COVID-19, businesses small and large are being impacted in unprecedented ways.Ā Ā The importance of having an online strategy is more important now than ever before, as most Americans and many others around the world work from home. Internet traffic is up 50% more than the average […]
I have been receiving questions on what the best alternatives are to Google Keyword Planner Tool. The reason being, Google has now restricted its tool and the data it provides to free users. Here are some of the restrictions and how to get around them, including two alternative keyword research tools. Average Search Volume Shows […]
Website Social Media Integration to Drive Leads and Engagement No matter the marketing channel youāre using to get the word out about your business, your website should always be the main hub that you drive your target prospects and customers back to. There you have greater control over your potential customersā experience, and can eliminate […]
Almost two weeks ago I had the pleasure of moderating a Fireside chat with Rachel Roff, the Founder of Urban Skin RX, a 10 million dollars per year skincare company at Facebookās Headquarters in Menlo Park, California. Prior to my chat, Facebook Staff provided us with some tips on āLeveling Upā in our business via […]
Last week I shared that you can see the company names and other information about the people who visit your website with LinkedIn Website Demographic tool. This week, Iām sharing how to set this up so you can access the data. There will be two different approaches. One if you do not have a Linkedin […]