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I recently attended a business networking event and I exchanged business cards with a gentleman who worked for American Express. He said, “Wow, I can see you are an established business.” I said, yes I am. I was curious as...
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Email marketing is a powerful marketing tool, that’s why it has been consistently listed as the top lead source by marketers. Email marketing delivers a whopping $40 return on investment to every $1 spent when compared to other marketing channels...
There are a number of reasons to redesign your website, some more compelling than others. However, redesigning your website is probably one of the last things you think about in your business. However, it’s important to understand and acknowledge the...
In a recent study by Janrain, nearly three quarters (74%) of online consumers stated that they get frustrated with websites when the content has nothing to do with their interests. The solution: website personalization. If you have ever purchased...
In my previous post, I mentioned that one way to hit your revenue goals for your business this year is to add one more marketing tactic to your marketing mix in order to attract more clients. Though word-of-mouth referral is...
Happy New Year to You. I love the New Year, it’s an opportunity to start over. It’s filled with new possibilities and it provides me with an opportunity to challenge myself to do better in my business than I did...
I came across this visual guide designed by systemadik.com for optimizing websites for local seo on small business marketing expert John Jantsch blog, and I was blown away by how thorough and well executed it is. It provides you with...
The fact is when a prospect lands on your company’s website, one of the top questions they are asking themselves is, “why should I buy from this company?” You need to answer this question in a compelling way so you...
According to Investopedia.com, a value proposition is “a business or marketing statement that summarizes why a consumer should buy your product or use your service. This statement should convince a potential consumer that one particular product or service will add...
Is your website an accurate reflection of your business? What does it say about you and your business? Does your website say that your business is: Professional Capable Trust Worthy Established Credible Successful Financially Stable These words describes the type...