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Perhaps I sound like a broken record, but itās because it really works. Your website is a marketing tool that is built to work in unison with your other marketing efforts. Building a website alone wonāt bring you results. But by performing the following steps, you can use your website to get at least one […]
If you own a website, you have probably heard about Sitemaps. Typically, Sitemaps were used mainly to direct your human visitors to the pages of your website and were typically formatted in HTML. Today, Sitemaps are used to get search engines such as Google, Yahoo, and Bing to crawl your website better to ensure that […]
The internet offers the opportunity for small businesses to level the playing field with bigger competitors, but yet many small business owners fail to take advantage of this opportunity by not paying attention to their image and branding. Perception is everything! For example, I have a client who is a local plumber that we recently […]
Very often, web and internet marketing terminology is foreign to business owners, in order to alleviate this issue, I would like to share with you a few key terms, that you should become familiar with, because it is paramount to the success of your internet marketing initiatives. I hope you find them useful. 1. What […]
Getting a website design is not about you. Itās about your website visitors, and what you can do to make it easy for them to do business with you. When a visitor gets to your website, if they are not happy with what they are seeing or experiencing, they will simply abandon your website and […]
Driving qualified traffic to your website is only a piece of the Internet marketing puzzle. Your website must be set up to get your visitors to take action. An effective website design fuses creative graphics with technology and strategic placement of your call to actions to communicate with your visitors. One way to entice your […]
Naturally, as the owner of a business website, your first instinct is to drive traffic to your website after your website design or redesign. But when you have successfully driven qualified traffic to your website and those visitors donāt convert into leads or customers, itās simply wasted effort, time, money, disappointment, and doubt. Often time, […]
Gone are the days where you need to have a brick and mortar store in order to run a successful retail business, and welcome to the world of ecommerce.The success of taking your retail business online starts with a solid marketing strategy and most of all an ecommerce website design, built for success.Here are five […]
Achieving a successful website presence that delivers the results you seek is never just about how āprettyā your website looks; itās also about how well it performs and how useful your website is to your visitors. To achieve success with your website redesign, you will need to follow five steps. Step 1. Evaluate Where Your […]
I just checked my email and lo and behold, I have an email ad from a tax firm. Technically, the tax season for personal filing doesn’t really pick up until January. But this firm is doing something right. They have already begun to promote their services so that when the time rolls around they are […]