The Captivate Blog | Best in Class Marketing Tips & Best Practices

How to Write Compelling Content for Tradesmen Websites

A Guide to Website Copywriting Frameworks The quality of your website content can make or break your website's performance. Creating content that grabs the attention of your visitors is crucial for increasing website conversions. Whether you’re a kitchen or bath...

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Top 15 Must-Have Features for Tradesmen Websites

Creating a compelling and functional website is essential for tradesmen who want to attract and retain customers. Your website is an important tool in providing potential clients with their first impression of your services. Here are the top 15 must-have...

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Tradesmen Advertising: How to Advertise as a Tradesman?

Advertising is essential for tradesmen looking to grow their business and reach new customers. Whether you're a plumber, home renovation contractor, kitchen and bath remodeler, electrician, carpenter, or any other type of tradesman, effective advertising can help you stand out...

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How Much Time Are Users Spending on Your Website?

Understanding how much time users spend on your website is crucial. This metric, known as "dwell time," provides valuable insights into user engagement and the effectiveness of your website. But why is dwell time important, and how can you improve...

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How to Prioritize Website Updates

Your website is a living entity that requires constant tweaks and updates to attract and engage your customers. But which updates should you prioritize? Where should you focus your efforts when it comes to improving your website? There are countless...

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Essential Monthly Updates Every Website Needs

Is Your Website Up-to-Date? Keeping your website up-to-date is crucial for maintaining its effectiveness, security, and user experience. Regular updates ensure that your site remains relevant, performs optimally, and continues to attract and retain visitors. If you're like most...

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15 Essential Elements Every Website Must Have to Be Effective

Creating an effective website goes beyond having a pretty design or engaging content. It involves a comprehensive approach that ensures the site not only attracts visitors but also keeps them engaged and turns them into customers. Here are the crucial...

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Turn Clicks into Clients with a Better Organized Website Structure

Your website serves as the virtual front door to your business. It's the first impression you make on potential clients and a pivotal touchpoint for converting casual browsers into loyal customers. However, a common pitfall that many businesses encounter is...

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What is Image SEO and Why Does It Matter?

The importance of Search Engine Optimization cannot be overstated. It’s the key to improving the quality and quantity of website traffic by increasing visibility in search engine results pages (SERPs). It ensures your website ranks well, drives organic traffic,...

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Key Elements to Eliminate From Your Website

Get More Results from Your Website? Eliminate These 13 Outdated Website Features Today! Are these outdated website features holding your website back? If the answer is yes, they might be significantly impacting your website’s user experience and conversions. To create...

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Elevate Your Business in 2024
with These 9 Strategies

Is growing your business one of your goals for the New Year? If so, you’re not alone. A 2023 survey by SCORE, a non-profit organization that supports small businesses, revealed that 74% of small business owners set goals for the...

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Is Your Website Ready For The New Year

Is Your Website Ready for 2024? As we approach 2024, it's the perfect time to evaluate the main gateway of your marketing—your website. Is it equipped to support your ambitious goals for the upcoming year? While many businesses focus on...

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Top 2023 Digital Marketing Trends You Can’t Afford to Miss

The digital marketing industry is constantly evolving. As a result, keeping up with the latest trends can be a challenge. Every year brings new opportunities for businesses to reach their target customers, and 2023 is no exception. As we...

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5 End Of Year Reflection Questions

When a new year begins, I like to reflect on the previous year. This allows me to review what worked and what didn’t work, as well as identify areas in which I would like to improve, dreams that I would...

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SEO Pricing: How Much Does SEO Cost?

How Much Does SEO Cost? A Guide to SEO Pricing There are approximately 5.6 billion Google searches every single day. Chances are whatever product or service you’re selling, there’s someone searching for it on Google. So how do you get in front...

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Top 7 Lead Generation Strategies for 2022

“If we can generate more leads, we will be able to increase our sales.” Have you ever said that to yourself or your team? In my early days of running my web design business, I know I did and I...

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Why You’re Not Generating Leads

Leads are important if your business is seeking to generate sales. A lead is a person or business that is interested in the products or services that you are selling. Without a constant flow of leads in your pipeline, your...

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Digital Marketing Trends I’m Most Excited About in 2022

Digital marketing is a passion of mine. I love learning about it, putting it into practice, figuring out what works and doesn’t work, and sharing my knowledge on the topic with others, especially small business owners. In 2021, I held...

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Create a Winning Local SEO Landing Page that Increases Your Rankings

A local SEO landing page is an important part of your local SEO strategy. It helps you increase your relevance and increases your chances of ranking for a specific keyword in your target location. This is especially important if...

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5 Questions Every Website Redesign Must Address.

The effectiveness of your website content is just as important as the quality of your design. It’s the next stage that determines if your website visitors will be engaged or if they will proceed to another website. Anticipating the questions...

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