The Captivate Blog

Proven to work, Actionable Tips on How to Grow Your Business with Digital Marketing. Gain practical insights on Website design, Search Engine Optimization, Google Ads, Email Marketing and more.

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What is Image SEO and Why Does It Matter?

  The importance of Search Engine Optimization cannot be overstated. It’s the key to improving the quality and quantity of website traffic by increasing visibility in search engine results pages (SERPs). It ensures your website ranks well, drives organic traffic,...

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Key Elements to Eliminate From Your Website

Get More Results from Your Website? Eliminate These 13 Outdated Website Features Today! Are these outdated website features holding your website back? If the answer is yes, they might be significantly impacting your website’s user experience and conversions. To create...

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Elevate Your Business in 2024
with These 9 Strategies

Is growing your business one of your goals for the New Year? If so, you’re not alone. A 2023 survey by SCORE, a non-profit organization that supports small businesses, revealed that 74% of small business owners set goals for the...

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Is Your Website Ready For The New Year

Is Your Website Ready for 2024? As we approach 2024, it's the perfect time to evaluate the main gateway of your marketing—your website. Is it equipped to support your ambitious goals for the upcoming year? While many businesses focus on...

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Top 2023 Digital Marketing Trends You Can’t Afford to Miss

  The digital marketing industry is constantly evolving. As a result, keeping up with the latest trends can be a challenge. Every year brings new opportunities for businesses to reach their target customers, and 2023 is no exception. As we...

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5 End Of Year Reflection Questions

When a new year begins, I like to reflect on the previous year. This allows me to review what worked and what didn’t work, as well as identify areas in which I would like to improve, dreams that I would...

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SEO Pricing: How Much Does SEO Cost?

How Much Does SEO Cost? A Guide to SEO Pricing There are approximately 5.6 billion Google searches every single day. Chances are whatever product or service you’re selling, there’s someone searching for it on Google. So how do you get in front...

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Top 7 Lead Generation Strategies for 2022

“If we can generate more leads, we will be able to increase our sales.” Have you ever said that to yourself or your team? In my early days of running my web design business, I know I did and I...

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Why You’re Not Generating Leads

Leads are important if your business is seeking to generate sales. A lead is a person or business that is interested in the products or services that you are selling. Without a constant flow of leads in your pipeline, your...

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Digital Marketing Trends I’m Most Excited About in 2022

Digital marketing is a passion of mine. I love learning about it, putting it into practice, figuring out what works and doesn’t work, and sharing my knowledge on the topic with others, especially small business owners. In 2021, I held...

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Create a Winning Local SEO Landing Page that Increases Your Rankings

  A local SEO landing page is an important part of your local SEO strategy. It helps you increase your relevance and increases your chances of ranking for a specific keyword in your target location. This is especially important if...

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5 Questions Every Website Redesign Must Address.

The effectiveness of your website content is just as important as the quality of your design. It’s the next stage that determines if your website visitors will be engaged or if they will proceed to another website.  Anticipating the questions...

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How to Make Your Website Redesign a Success?

A successful website redesign is the result of you being satisfied with the end-product and your objectives for the redesign ultimately being met. Obviously, the purpose of your website redesign is to solve a problem and each day that goes...

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How to Increase Cash Flow and Eliminate Accounts Receivables?

Lately, I have been very impressed with vendors at Flea Markets, Farmers Markets and Conferences. They have the ability to accept credit card payments by simply using their mobile devices such as an iPhone, Android or iPad. This allows them...

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5 Website Redesign Pitfalls to Avoid!

Embarking on a website redesign can be a very good thing for your business, if you are not happy with your website performance or your website image and you are looking to boost your website conversion rate. However, the last...

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How to Expand Your Business by Getting Past the Growth Wall That Keeps You Stuck!

There comes a time when every solo or small business owner reaches a plateau in their business, where both revenue and growth begins to stagnate. Sales are flat and burnout and overwhelm seeps in.  How do you get past this...

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Small Businesses Love the Cloud, According to RingCentral Survey.

In a recent survey of 300 small businesses, conducted by RingCentral, a leading  provider of cloud computing based phone systems "small businesses love the cloud". The survey findings were as follows: 57% of business owners reply on cloud services to...

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Are You Addressing These Two Questions on Your Website?

Every business needs to address two questions on their website in a compelling manner, if they are to successfully generate leads and maximize sales. What Are the Pain Points of My Target Customers? Why I am the Ideal Company For...

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What Every Website Needs to Engage & Convert Visitors into Leads?

Are you frustrated by the fact that your website is getting traffic but conversions are low? If so, there are a few key steps that you can take to improve your conversion rate. Cross Check Your Ideal Clients to Your...

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Are Social Networking Sites More Effective Than Newsletters and RSS Feeds?

Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine.In any event, since they are based in the Berkshires, and...

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